NEW DATE! Seth Godin on the "Hard Work" of Building Successful Enterprises

What is hard for your organization? What’s the thing that has to go right for you to succeed, the thing that’s in doubt? What difficult problem are you working to solve in the marketplace? Because only the difficult problems are going to get our money and our attention. A talk and Q&A with Seth Godin.

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Seth is the author of 17 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow.

In addition to his writing and speaking, Seth is founder of squidoo.com, a fast growing, easy to use website. His blog is one of the most popular in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990’s online startup, Yoyodyne.

In 2013, Godin was inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor.