August 25, 2011
It is an infinitely stretchable category that suggests an interdependence between content/copy, technology and UX workstreams. But this has always been the case. Perhaps I am missing the point, and there really is some brand new area of enquiry that simply did not exist before...
I would love to share my experience working with Global 500 brands and watching their attitudes change as new technologies and market realities come to the fore. I would love to learn more about how technology can power complex production environments, but without so much detail that it bothers my poor wee head. Approaches rather than technology stacks, I think I mean.
I am head of copy and content at Sapient, and I have been implementing content strategy (alongside my UX and technology colleagues) for about 15 years. Before working on interactive projects, I was a newspaper and magazine editor for about 20 years.