Talk by Jeff Gothelf: Building successful in-house innovation teams

You’ve read The Innovator’s Dilemma. You’ve bought in to The Lean Startup. You’re ready to kickstart your company’s product innovation efforts. There’s just one problem: you’re not sure where to begin:

• What can design teach us about building a collaborative culture?

• How do you structure a successful product design team? - How should that team work?

• How will that team measure success?

Jeff will offer practical, step-by-step, guidance on how to build and support successful product design innovation in your business. Using insights gained from leading and working with dozens of product and design teams, Jeff will step through team makeup, process steps, management structure and the corporate infrastructure needed for these teams to flourish.

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About the Presenter: Jeff Gothelf is a designer & Agile practitioner. He is a leading voice on the topics of Agile UX & Lean UX and a highly sought-after international speaker. In addition, Jeff is the author of the O'Reilly book, Lean UX: Applying lean principles to improve user experience (www.leanuxbook.com). Jeff has led teams at TheLadders, Publicis Modem, WebTrends, Fidelity, & AOL.