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Fwd: Traditionally Published or Self-Published? How to Get Reviewed in Publishers Weekly—Smith Publicity Newsletter

From: Greg S.
Sent on: Thursday, July 31, 2014 6:29 PM
Not an endorsement, but worthy of a read-over...

---------- Forwarded message ----------
From: Smith Publicity <[address removed]>
Date: Thu, Jul 31, 2014 at 12:35 PM
Subject: Traditionally Published or Self-Published? How to Get Reviewed in Publishers Weekly—Smith Publicity Newsletter
To: [address removed]


Power Book Publicity Tips

August 2014



Thank you for your interest in Smith Publicity. Below is our August 2014 Power Book Publicity Tips newsletter. In this issue:


Happy Reading! 



Corinne Liccketto                                                                                                      
SMITH PUBLICITY, INC.                                                                                                       

o: [masked] ext 309                                                                                 



Traditionally Published or Self-Published?

How to Get Reviewed in Publishers Weekly,

4 Tips for indie authors to increase chances for a review


By Carl Pritzkat is vice president of business development for PWxyz


Important developments at Publishers Weekly (PW) have made it easier than ever to submit your book for review consideration.

We've made big changes at PW in the last few weeks to make it easier for books, both traditionally and self-published, to be submitted for review consideration.


First off, for indie authors who self-publish, we've launched, which lets indie authors submit their books for PW review consideration for FREE.


Let me say that again in case it wasn't clear: it is completely FREE for any author to submit their book for PW review consideration via


Why are we doing this, you may ask? Because our core audience—librarians, booksellers and the publishing industry—want us to tell them...READ MORE

Book Publicity Tips on YouTube

Be sure to check out Smith Publicity’s YouTube channel.  Helpful videos for authors about:

New Service Announcement


Smith Publicity is now offering an Author Social Media Launch service to help authors set the stage for success on the most popular social media platforms. Visit our website for more information: Author Social Media Launch service!        

Smith Publicity’s 2nd Book Marketing Scholarship for Persuasive Writing


Smith Publicity, one of the leading book marketing and book publicity firms in the publishing industry, is offering one $1,000 scholarship to one high school or college/university student in the United States.


The scholarship will be awarded to the student who submits the best essay on persuasive writing. We chose this topic because it’s an important part of the services we provide for book marketing.


The 1,500-word essay is due December 1, 2014 and the winner will be announced early 2015.


The Spring 2014 winner, Kelci Weidenaar said, “I truly love writing and it meant a lot to me to win this scholarship from an organization like Smith Publicity! It’s opportunities like this that are helping my educational dreams come true!” Kelci will be a freshman at Central Christian College of the Bible in Moberly, MO this fall.


For more information about the scholarship visit our website.

Check Us Out Online

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Smith Publicity is the official sponsor of:


About Smith Publicity


Beginning in 1997, Smith Publicity has evolved from a one-person operation run from a bedroom office to one of the leading book promotion firms in the industry. Fueled by a passion for making good things happen for clients, we’ve worked with thousands of individuals and companies—from The New York Times Bestsellers to first time, self-published authors in every genre.
The Smith Publicity reach is international; we’ve effectively worked with clients throughout the United States, Canada, the U.K., and from Australia to Israel and Malta. We have offices in New Jersey and Toronto.
While our expansion from boutique publicity agency to a multi-faceted public relations firm has greatly expanded the breadth of our services, the fundamental driving force behind everything we do is superior presentation, promotion, and positioning of our clients. Our refrain, “make good things happen for clients,” has propelled Smith Publicity from just another agency to a premier promotional firm offering outstanding, cost-effective service with unparalleled customer attention.

eBook pricing strategies for self-published authors 

By Chris Robley, editor of The BookBaby Blog


One of the most common questions we hear at BookBaby is “how much should I charge for my eBook?”

Like most good questions, this one doesn’t have a simple answer. In fact, we usually have to ask the author a few questions ourselves:

  • What is your goal with this book?
  • How much do you want to make from each sale?
  • What is the size of your existing readership?

In the early days of the digital music revolution, iTunes helped standardize pricing for downloads; it was generally 99¢ per song and $9.99 per album. The digital book world has no such standard — so things can get confusing fast.


eBook pricing, just like promotion and the writing of the book itself, doesn’t work the same for everyone.


In this article, I hope to outline the most common...READ MORE

Deadline to Have Your Book Displayed at the Frankfurt Book Fair—Largest Book Tradeshow in the World—September 12


September 12 is the last day to register to have your book be a part of the Frankfurt International Book Fair as a part of the Combined Book Exhibit. Visit our CBE page for more information and registration details.

Don’t miss this year’s Greenleaf Author Summit



Join us at the 2014 Greenleaf Author Summit™—in Austin, TX September 25 and 26—to take your business to the next level. Greenleaf Book Group is an Inc. 500/5000 company with dozens of books on the New York Times Bestseller List. In an unstable publishing climate, Greenleaf and its authors have continued to thrive. Now Greenleaf is opening its doors to business leaders, speakers, and writers to present a two-day event centered around three core themes: Ideas, Influence, and Income™.


World-class guest speakers (including Smith Publicity!) and Greenleaf’s expert staff will present a program designed to teach authors and experts how to:

  • create differentiated content that builds their platforms as thought leaders,
  • spread their ideas and expertise, and
  • monetize those ideas and products.

Your ticket provides full access to expert advice and insider knowledge, with no up sell or obligation. The Greenleaf Author Summit™ will provide interactive learning sessions and networking opportunities via three days of actionable content designed to help experts define their market and product positioning and drive their expertise and ideas. These insights and connections will make a significant difference in your business within twelve months.


We at Smith Publicity have had the honor and privilege of promoting dozens and dozens of Greenleaf authors over the years. We cannot speak highly enough about the service, quality and support they provide their authors to help them reach their individual goals.


For more information about the Summit visit Greenleaf's site.

Questions? Contact a representative of the Smith Publicity sales team:


Corinne Liccketto

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Dina Barsky
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Sandy Poirier Smith

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Marissa Madill
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Sarah Miniaci

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Alex Nye

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Smith Publicity, Inc.
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Mailing Address: 1930 E. Marlton Pike,

Suite I-46, Cherry Hill, NJ 08003

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