event: Real time Social Media Monitoring and Marketing

From: AJ C.
Sent on: Monday, October 26, 2009 5:43 PM

I thought some of you might be interested in this: SDForum Semantic web SIG will have the next event on Nov.4th to discuss social media monitoring in real time. please see below or sdforum website for details.?

-aj--
AJ Chen, Ph.D.
Chair, Semantic Web SIG, SDForum.org
http://web2express.org
Palo Alto, CA 94306, USA
[masked]
twitter: @web2express

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Real time Social Media Monitoring and Marketing

Social media sites like Twitter and Facebook plus millions of blog sites have enabled consumers to react to your products/service/brands in real time. How do you leverage on this real time interactions on social media? This event brings a panel of experts to share their experience in succesful social medial marketing and new real time social media monitoring/marketing tools.

Are you ready to engage with your customers in more effective ways? Online consumer conversations offer companies the opportunity to realize increased customer satisfaction & loyalty, shortened sales & product development cycles, expanded markets, competitive insight & more. Social media monitoring tools offer the opportunity to effectively identify the conversations, communities, and the influencers. But it takes more than tools, there needs to be a person responsible for this engagement and the social media tools. Connie Bensen from Techrigy (Alterian) will discuss the new marketing opportunities that exist & how your business can leverage them.

Jochen Frey from Scout Labs will present the Scout Labs' monitoring platform, including some of the benefits and typical uses cases. He will also give a high level technical overview with a discussion of the challenges in dealing with the rapidly changing landscape presented by the social media.

Todd Parsons from BuzzLogic will share how the rise of social platforms have transformed the digital media business and discuss the impact social monitoring/analytics have on making online advertising more effective and efficient. He will also provide insight into how BuzzLogic's conversational media platform helps target and measure advertising across sites engaged in conversations around specific topics.

Agenda:

6:30pm - 6:50pm? Registration / Networking / Refreshments / Pizza?

6:50pm - 7:00pm? Introduction by AJ Chen (Moderator)
7:00pm - 7:30pm? How to leverage social media for building customer community, by Connie Bensen

7:30pm - 8:00pm? Scout Labs' real time monitoring platform, by Jochen Frey

8:00pm - 8:30pm? BuzzLogic's conversational media platform, by Todd Parsons

8:30pm - 9:00pm? Joint Q&A.

Time/Location:

6:30 PM - 9:00 PM November 4, 2009
Cubberley Community Center - Room H-1
4000 Middlefield Road
Palo Alto,?CA


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