Lean, Collaborative User Research w/Dani Nordin
Details
Welcome back everyone for the new year! What better way to kick things off, than another awesome meetup. We have a new location with the local Drupal Meetup (https://groups.drupal.org/albany-ny/) in downtown Albany. We are going to take a page out of the WP518 (https://www.meetup.com/wordpress-wp518/) playbook this time, and stream the presentation via google hangout; as Dani is a Massachusetts native. There will be plenty of food and a great atmosphere, so hope to see you there.
Hangout link will be announced in comments the day of event.
The live broadcast will be available here (https://www.youtube.com/watch?v=oTLcbZAga4M)on youtube.
Overview:
Many teams insist they have no time or budget for usability testing, even if they're convinced of the benefits. But what if you could find ways to create, implement and report on usability issues quickly and collaboratively?
In this session, UX designer and researcher Dani Nordin will outline the process she's developed at two separate companies to bring user-centered design practices into an Agile product team. You'll learn techniques to rapidly benchmark your user experience, test and report findings, and align stakeholders on critical usability issues.
Some of the things we'll cover: Aligning with stakeholders on research goals; Collaborative test planning; Unmoderated vs. moderated testing: which one to use when? Lean usability reports; Balancing qualitative insights with quantitative measures (analytics, surveys, etc.)
This presentation is for you if you:
• Work in an Agile or Lean product team and want to include user-centered design, but can't "find time for research".
• Want to learn quick ways to understand how your actual target users experience your product (not people at Starbucks!).
• Know there are problems in your current experience, but can't get stakeholders to buy into fixing them without more data.
About the Presenter:
http://photos1.meetupstatic.com/photos/event/5/e/6/0/600_446064160.jpeg
Dani Nordin is Director of Digital UX at Pegasystems, where she oversees user experience improvements for all of Pegasystems’ global web properties. She is the author of several books for O’Reilly, including Drupal for Designers (http://shop.oreilly.com/product/0636920024873.do), Planning and Managing Drupal Projects (http://shop.oreilly.com/product/0636920020264.do), and Drupal Development Tricks for Designers (http://shop.oreilly.com/product/0636920020301.do). She has also created two video series for O'Reilly, Learning UX Fundamentals (http://shop.oreilly.com/product/0636920040170.do) (2015) and Designing with Empathy (http://shop.oreilly.com/product/0636920043225.do) (2015).