Fearless: Adopting Brave Experimentation

Why are we so afraid of failure? Have we mistakenly placed UX decisions outside of a normal, human decision-making process? Let's talk about how to view our assumptions for the users as well-structured experiments instead of final decisions. We'll discuss the components of an intelligent, personal decision-making process and see how we can apply those to UX—all while making sure we're not limiting our options with our own subconscious tendencies.

About Your Speaker:

Cliff Seal is a UX Designer at Pardot (http://www.pardot.com), a salesforce.com Company, the founder of Logos Creative (http://logoscreative.co/) and MusicGrid.me (http://musicgrid.me/), and a musician. He digs WordPress and design (and such).

Learn more at http://cliffseal.com

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