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Fearless: Adopting Brave Experimentation

Why are we so afraid of failure? Have we mistakenly placed UX decisions outside of a normal, human decision-making process? Let's talk about how to view our assumptions for the users as well-structured experiments instead of final decisions. We'll discuss the components of an intelligent, personal decision-making process and see how we can apply those to UX—all while making sure we're not limiting our options with our own subconscious tendencies.

About Your Speaker:

Cliff Seal is a UX Designer at Pardot, a Company, the founder of Logos Creative and, and a musician. He digs WordPress and design (and such). 

Learn more at

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  • A former member
    A former member

    Thank you Mailchimp! Cliff, i think youre a great speaker and i adpire to your ohilosophy of web design

    1 · November 21, 2013

  • Sean G.

    November 21, 2013

  • Ben H.

    I am looking for some guidance concerning the value/view of a market composed of youth sport enthusiasts

    November 18, 2013

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