Using WordPress as a Web Marketing Platform
Are you a professional who needs to refresh your organization's website or create a new one and overwhelmed with the options? Or do you have an existing WordPress site and just need to learn the extent of what's possible?
Whether you are in a small-to-medium sized business, a non-profit, a educational or government agency or even a department in a larger business WordPress is a viable platform for you to consider. WordPress has steadily evolved to become a powerhouse platform for business web prescense and it should be on your short list to consider.
For those who still think of WordPress as "just a blog this session will help you undertand why WordPress is such a great option and help you see just how easy and cost effective WordPress can be to implement and to maintain. And for those who are not DIYers and would prefer to pay others for technical and design work there will be several consultants on hand that can help you further.
Five (5) short Presentations each followed by ~15 minutes of audience Q&A for each topic for a total of ~two (2) hours.
We've got a real marketing pro for this event, Jacqui Chew
) of iFusionMarketing
who will be moderating the Q&A to ensure we stay focused on the marketing (vs. the technical) aspect of WordPress! Jacqui has had 15+ years experience developing and executing go-to-market strategies for emerging and established brands such as CoreCard Software, Manning, Selvage & Lee, PeopleSoft, Silverpop, Stonesoft and more.
These following will be our presenters and Q&A panelists:
Our agenda for the evening should be as follows:
- 6:00pm - Early Registration (for those not prepaid)
- 6:30pm - Networking
- 7:00pm - Meeting opens, AWM News
- 7:10pm - Intro to WordPress for Marketing + Q&A
- 7:30pm - Overview of Using WordPress + Q&A
- 7:50pm - Break
- 8:00pm - Achieving a World Class Design + Q&A
- 8:20pm - Extending WordPress + Q&A
- 8:40pm - Next Steps + Q&A
- 8:55pm - Closing Remarks
- 9:00pm - Meeting Ends
- 9:30pm - Drinks/Dinner at Gordon Biersch
This is the topic outline developed by our WordPress Expert Roundtable that all our presenters sans Carol participated in. However, each of our presenters will most certainly improve their section by the time they present:
Intro to WordPress for Marketing
- Presented by Willie:
- Showcase of WordPress for Business
- Types of Businesses that can Benefit
- Types of Potential Sites
- Specific Functionality Available
- Benefits of using WordPress
Overview of Using WordPress
- Presented by Carol:
- Implementation Options
- Core Features of WordPress
Achieving a World Class Design
- Presented by Marna:
- What is a Theme?
- What is a Theme Framework?
- What is a Child Theme?
- How to Select a Theme?
- Commercial Examples
- Niche Themes
- Presented by Jeremy:
- Overview of Top Plugins for WordPress
- Presented by Chris:
- Start small
- Attend Events
- Do it yourself?
- Or Engage a Consultant/Agency
- Key Takeaways
Thanks to the principals Ash Arnett
and Jeff Harris of Matter
for hosting our WordPress Expert Roundtable on Monday the 15th at their offices. Also thanks to partners Josh Chase
and Nick Ali
of Run Level Media
for videotaping that day and for the future editing of the roundtable videotapes.
Note we'll be ending at around 9pm after which those interested can head over to Gordon Biersch on Peachtree for drinks and dinner.