Sensible Site Navigation —Building an Information Structure

How to plan and build your WordPress site keeping the end in mind by using the WordPress functions to structure site navigation to match your site plan. This presentation will focus on the difference between a page and a post, how to use Categories and Tags to build your navigation structure. We will also review how to use the WordPress linking strategy to give the search engine spiders clear and distinct paths to follow that will improve your site’s search engine rankings. The session closes with how to use a site maintenance schedule to keep your online business on track and making money.