Determining the Effectiveness of Your Marketing Channels w/ Dan Bittner

There are many ways to market an app; some are free and some cost money. How do you know which of your methods is working well and which are not? Let's talk about why this is important and how it works.

Dan Bittner is a software architect, strategist, and developer of mobile applications around the Baltimore area where he takes an active role in supporting the local developer community. He is currently a principal architect with AOL/Advertising.com. Dan has worked on dozens of mobile projects over the past several years for clients ranging from local companies to major national brands, and has conducted extensive research as a mobile architect, strategist, and consultant.

MEETING AGENDA

• 6:00 - 7:00 - Food and Socializing

• 7:00 - 7:45 - App Download Attribution, Determining the Effectiveness of Your Marketing Channels w/ Dan Bittner

• 7:45 - 8:30 - Wrap-Up and Networking

SPONSORS

• E-Moxie (http://www.e-moxie.com/) - Meetup, Organization, Beverages and Giveaways

• SmartLogic Solutions (http://www.smartlogicsolutions.com/) - Pizza/Sandwiches

• AOL / Advertising.com (http://www.advertising.com/) - Venue and Meetup Support

VENUE AND PARKING DETAILS:

Advertising.com has offered their space to us for this meetup (huge thanks to Paris Pittman!). It's located in Tide Point in the Ivory Building. Enter the building under the large sign that says "Ivory" and walk by the big blue crab then take an immediate left. You can take the water taxi over from Fells Point (landing #8) to landing #10 or you can drive over and park in any spot marked "Visitor" or in the "F" lot.

See below map for detail. The green is where the designated visitor spaces are. Those are marked "visitor" on the pavement. Watch out for 'reserved' or handicap. The purple shaded in area is one of the employee lots which is available for us to park in, since it's after hours). The Blue marker next to the building is the entrance to the Advertising.com meetup space.

http://photos3.meetupstatic.com/photos/event/2/0/600_289320032.jpeg

View AOL Meetup Location in a larger map (https://maps.google.com/maps/ms?msid=207385163370510247449.0004b6ad38105d5969be2&msa=0&ie=UTF8&t=h&vpsrc=0&source=embed&ll=39.274632,-76.589615&spn=0.003335,0.005879)