Join us for a special evening of conversation and wine tasting with trailblazing vintner, Dario Sattui of V. Sattui, sponsored by the California Historical Society .
We've also built in time to socialize and network, plus enjoy the Museum's permanent exhibit plus their new exhibit A Century of Landscapes: Selections from the California Art Club capturing the beauty of our environement.
The series is devoted to exploring facets of the careers of innovative leaders of the California wine industry coupled with a sampling of their wines. Dario Sattui, owner of V. Sattui, has been invited to kick off the series to discuss how he built his thriving business in the face of fierce competition and continues to expand in a troubling downturn in the economy.
His approach writ large could have applicability to all of us as we grapple with our own economic obstacles. "My philosophy consists in this:" he once told a reporter,"Average people can do great things if they don't know they're average"
Sattui's entrepreurial drive is emblematic of the pursuit of the California dream. V. Sattui winery has been named "Winery of the Year" at the California State Fair for three of the past six years, and its wines continue to win medals and kudos from critics and consumers alike. Such determination has made a major contribution to advancing not only the quality of his wines but the marketing practices of other wineries and therefore the reputation of one of the state's most important industries.
In what promises to be a wide ranging and intimate conversation, Sattui will discuss how his commitment to re-launch V. Sattui winery opened in 1885 and then closed by his great grandfather Vittorrio at the start of prohibition--relying on his pioneering direct-to-consumer business model--has brought him the success he enjoys today.
He will also discuss the challenge and satisfaction of designing and building over a period of 14 years his 121,000 sq. ft., 107 room Italian Medieval style castle winery: Castello di Amorosa. And why he thinks he can sell Cal-Ital varietals when others have failed.
Dario has also graciously extended a special discount price for the wines being poured that night which are normally only available at the winery.
Price: Meetup member and guest price including museum and exhibit admission, presentation and a sampling of wines and gourmet munchies.
$20 when purchased online OR AT THE DOOR. $5 discount available if you join the Bay Area Wine Society on its website http://bayareawinesociety.org/Membership.html . Refunds will be given up to two days before the event.
FYI: once you submit your banking info, like PayPal, you need only include your email and password when buying a ticket for future events.