June's BigScreen LittleScreen is a partnership with YouTube and the International Academy of Web Television for an industry meet and greet along with a great panel.
PANEL: WORKING WITH BRANDS AND CONTENT CREATORS
Are you a brand looking to deliver your message through web series content? Are you a video producer looking to help brands reach an audience? Join brands and content creators as they talk about what works and what doesn't work in the online video space and lay out the future of brand and product integrations in serialized web series.
Dave Otten, CEO / Co-founder, LongTail Video
Matt Kaplan, Chief Revenue Officer, My Damn Channel
Brian Smiga, GM VideoHub.tv Marketplace – a division of Tremor Video
Michael Smolens, Founder – dotSUB
Paul Kontonis, Chief Media Evangelist, Outrigger Media
Andrew Struse, CEO SwitchOn
J. Sibley Law, Founder TangoDango Networks, Moderator
PANELIST BIOS
Dave Otten, CEO / Co-founder, LongTail Video
Dave is the CEO and co-founder of LongTail Video, a leading provider of self-serve video publishing tools for Web sites and the creators of the popular JW Player. Under Dave's leadership, the company has grown from inception to serving over 1.5 million active publishers, including the WhiteHouse.gov, IMDB, Cisco and others. Prior to co-founding LongTail, he served as V.P. of Affiliate Distribution at AzoogleAds where he managed a network of 6,000 affiliates. Previously, Dave was V.P. of Corporate Development at Nielsen/NetRatings and V.P. of Revenue Operations at About.com. He holds a B.S. in Business Administration from Georgetown University and an M.B.A. from Harvard Business School.
Matt Kaplan, Chief Revenue Officer, My Damn Channel
Matt leads a national team of sales people who connect great brands to great content. Matt’s team delivers award winning branded entertainment campaigns as well as digital media campaigns against a critical mass of young adult, entertainment enthusiasts. Matt is a 13-year veteran of digital media beginning his career at Egreetings during the first internet boom in San Francisco. He’s managed multiple aspects of digital media businesses including sales & marketing, operations, content and business development. Matt’s worked for big brands including Maxim, Cosmopolitan, Good Housekeeping and Parents. As a sales leader, Matt has delivered integrated marketing campaigns for a diverse group of brands including Harley-Davidson, Dr. Pepper, Pepsi, Jeep, Nissan, Cover Girl, Activision and the Center for Disease Control. Matt completed his master’s degree in international management at UC San Diego.
Brian Smiga, GM VideoHub.tv Marketplace – a division of Tremor Video
Brian -- serial entrepreneur and designer of top-ratedinformation managers Actioneer, Dynodex, and Preclick – makes his video monetization debut with VideoHub.tv Marketplace. As a GM, Brian has developed multi-year, technology distribution deals with Apple, AOL, Costco, CVS, Microsoft, HP, IBM, Intuit, Mastercard,Sandisk, 3M, Wal-Mart, Walgreens and others.Brian is co-author of five collaboration software patents. More at www.videohub.tv
Michael Smolens - Founcer - dotSUB
dotSUB is Michael Smolens' 9th and last start-up. The first 8 were outside of the US in high risk emerging economies, employing thousands of people, manufacturing garments, primarily tee shirts, in countries like Haiti, Mexico, Hungary, Romania, Pakistan, India, Turkey, Russia. He founded dotSUB in 2006, and has personally funded it with no outside investors. The company was started with the long term goal of "Removing Language as a Barrier to Cross-Cultural Communication Using Video". dotSUB is the leading technology in the world language enabling video to be viewable in any language on any video enabled device or platform, including mobile. It's global client base includes GE, Electronic Arts, Adobe, Chicago Mercantile Exchange, Bank American World Bank, KKR, Symantec, Sothebys, TED, Nike, AARP, AETN, Coldwell Banker, US Army and many others. DotSUB has recently announced a major global partnership with Publicis, the $8B French ad/marketing/branding agency, called Videum - Health in any Language. Videum is the first global video portal in the healthcare and Pharmaceutical Industry to have videos available in scores of languages.
Paul Kontonis, Chief Media Evangelist, Outrigger Media
Paul Kontonis is an interactive media and brand content veteran with almost 20 years of digital media experience and is currently the Chief Media Evangelist of Outrigger Media and OpenSlate, a platform for connecting marketers with native digital video. In recent years, Paul has become a leading voice in the online video industry through his role as the Chairman of the International Academy of Web Television, and formerly as the Vice President, Group Director, Brand Content for The Third Act:, a unit of Digitas. Paul has executive produced dozens of original web series including successful branded entertainment for Global 100 brands. Paul authors numerous articles about online video, and is a speaker at several industry conferences and seminars annually.
Andrew Struse, CEO SwitchOn
Andrew Struse is a media executive with more than 15 years experience building TV brands through on-air promotion. He was one of the key creatives at the launch of Al Gore's Current TV where he headed up the creative services teams for the network in the US, UK and Italy. He now runs his own shop under the name of Switched On Inc, producing marketing video and short format content for the web.
BigScreen LittleScreen is the premiere New York City showcase for web video producers, distributors and talent! Join Matt Semel and Paul Kontonis as we celebrate the content and the creators of original high-quality web video.
From original web series to branded entertainment, creators get a chance to screen their work and to discuss the how's, why's, and what's of their production. We focus on the development, talent, production and distribution of the web video.
Since 2007, some of the finest most critically acclaimed New York City web video producers have showcased their work and given insight to the community. Created to help support and encourage the growth of the web TV community, BigScreen LittleScreen screens some of the newest web series and creative developments in web video. And we serve beer! Sponsored by OpenSlate, 10Ton, and the IAWTV.
June 25, 2012
Great group of panelists with expert advice for all levels of content creators and related businesses. Thank you to the panelists and BSLS-NY for having this value added forum.
June 22, 2012
Didn't think it was possible, but this group/meetup just keeps getting better! Thanks, Paul.
June 22, 2012
Exceptionally interesting. Several interesting points were shared about the emerging world of online video monitization.
June 22, 2012
Informative and thoroughly enjoyable event, though next time more beer.
June 22, 2012
The Meetup was very informative... and gave me a better perspective in regards to my plans for content development.
June 22, 2012
Candid and informative panelists and a very engaging moderator.
It ran a little long (almost 2 hours before audience Q & A began) and some topics seemed either redundant or rehashed from earlier in the talk.
Also, a little too much distracting clatter from the kitchen.
Have I whined enough yet?
June 22, 2012
Topic of the Meetup wasn't very well explained. Great panel though. The moderator asked the same questions too many times.
June 22, 2012
Great panelists and an excellent moderator. It was obviously well prepared and answered many of our (content creators) questions.
June 22, 2012
Nice panel, good range of panelists, and liked that the moderator didn't wait for the formal Q&A period to have the audience join in. Do agree at least one woman should have been on the panel.
June 22, 2012
VideoInk will be helping book BSLS and will provide industry coverage
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Very informative panel. Both the people on the panel and the questions were well chosen. It probably would have been interesting to have someone from the advertising world and someone from a brand there as well. It was especially nice to see that the panelists were so accessible.