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BigScreen LittleScreen Partner News: NYTVF and Samsung Challenge

paul k.
user 4120822
New York, NY



Free The TV Challenge III – “Second Screen Storytellers” guarantees $300,000 for production of winning series to be distributed via Samsung Smart TVs and Galaxy devices


In 2012, the New York Television Festival (NYTVF), in partnership with networks, studios and distributers, has announced twenty-five guaranteed development deals available to independent producers and production companies through a number of initiatives including current submission through Free the TV Challenge III – “Second Screen Storytellers”.


See below for an overview of the current initiative as well as submission requirements and deadlines. For additional information on the NYTVF, check us out at




Free the TV Challenge III – “Second Screen Storytellers”


Samsung Electronics America, Inc. and the NYTVF have launched a landmark partnered initiative providing indie producers, filmmakers, content creators and production companies with the opportunity to compete for a guaranteed production budget of $300,000 to create an original short series with accompanying second screen material. The winning selection and subsequent series will debut at the Consumer Electronics Show in 2013 and will then be exclusively distributed via Samsung Smart TVs and Galaxy devices. The partnership marks the first NYTVF development initiative conceived to specifically solicit content intended to be experienced across multiple devices and challenges creators to creatively expand storytelling norms by maximizing the viewing experiences enabled by Samsung's unique second screen technology.


What is "Second Screen Material"?
Samsung's unique technology enables storytellers to integrate multiple screens into their overall narrative, providing a comprehensive entertainment experience for fans and viewers.


Imagine watching your favorite show and upon the completion of an episode, your tablet or phone immediately receives an additional element of the story via a signal sent from your Smart TV. For example, the second screen material could be another scene that adds to the story you've just experienced or a shift in the POV from one character to another. Alternatively -- because the technology can be activated at a specific moment during the episode -- in the course of a scene, your second screen could be activated to show the scene you are currently watching from a new camera angle.


The second screen material complements the story and provides fans with greater access to characters and settings, though it shouldn't interfere with or replace the arc of the episode.


How should "Second Screen Material" be incorporated into my submission?
We encourage you to think of the second screen as more than just an extra or deleted scene, but rather as an additional opportunity to provide perspective and enhance the story. At the same time, make sure the primary show offers a complete viewing experience - the second screen shouldn't provide spoilers or otherwise necessary information central to the story. Additionally, submitters are encouraged to think of additional interactive elements that can complement the second screen material.


Submissions must include:

- An original short pilot or excerpt scene that is six (6) to ten (10) minutes in length

- One (1) piece of corresponding second screen content that is a maximum of two (2) minutes in length

- One (1) series treatment outlining the show concept and second screen extension opportunities that is a maximum of four (4) pages in length


Finalists will receive designation as 2012 NYTVF Official Artists and be invited to the New York Television Festival, held in NYC in October 2012.


A screening committee of NYTVF officials will narrow the pool of entrants down to 5 finalists which will be presented to Samsung executives. One winner will be selected by Samsung and he/she will receive a production budget of $300,000 to create an original short series with accompanying second screen material. Additionally, Samsung may elect to enter into development agreements with additional finalists. Submission Deadline: Monday, September 24, 2012 (noon)


Free to enter. Visit:­ for additional details and submission materials.






Additional opportunities for Official Artists:
Official Artist designation is applied to any artist that has otherwise qualified for the Festival, through one of our stand-alone competitions or as an Official Selection in the Independent Pilot Competition. During the 8th Annual NYTVF, slated for October 22 - 27, Official Artists will enjoy exclusive opportunities available through NYTVF Connect, including:


- Submission opportunities to NYTVF Pitch, with guaranteed development deals from: Bio Channel, Hasbro Studios, Logo, SevenOne International, Sundance Channel,

Channel 4 (U.K.)


- Exposure opportunities through Executive Access. All eligible Festival content will be shared with the NYTVF's slate of Industry Partners, anticipated to number over 50 in 2012.


- Exclusive access to networking events, screenings and closed development chats.


- Invitation-only events with NYTVF Industry Partners, including over sixty television networks, studios, agencies, production companies fellow TV creators and MORE.


Want to participate in NYTVF Connect? Only NYTVF Official Artists are invited to take part, so submit to one of NYTVF's current initiatives now!



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