NYC Bio Meetup Message Board › Upcoming NYC event: Social Media in Healthcare

Upcoming NYC event: Social Media in Healthcare

A former member
Post #: 3
Date: Monday, January 31, 2011
Location: Mount Sinai School of Medicine, Icahn Medical Institute, 1425 Madison Avenue (@ 98th St.), 1st Floor Seminar room
Time: 6:30-8:00 pm Panel Discussion (networking reception to follow)

Social media is emerging as an effective tool for attracting business opportunities. Healthcare providers and patients are building online communities to help manage disease and sort through medical information. In the quest to improve outcomes, hospitals and clinics are using online social networks to discuss their medical practices and for patient outreach. The FDA is considering guidelines for the drug industry’s use of social media for drug marketing.

Dr. Michelle Hoffmann, of Deloitte Research, will be presenting a summary of a recent industry study she coauthored on the practical applications of social networks in the Life Sciences industry. Results from the study are based on interviews with executives in pharmaceutical and biotechnology companies as well as experts in the social media community. Her presentation will be followed by a panel discussion. The panel, composed of individuals experienced in the use of social media and communications, will share their thoughts on the opportunities, challenges, best practices, and value of social media for healthcare.

Presentation:
“To friend or not? New insights about social networks in the life sciences industry”
Michelle Hoffmann, PhD, Senior Research Manager, Deloitte Research.

Panelists:
Bradley Jobling, MBA, Social Media Consultant, Dept. of Surgery, Columbia University Medical Center.
Louise Clemens, JD, Consultant on Digital Strategy for the Healthcare Industry.
Sandra Holtzman, President and Founder, Holtzman Communications.
Diane Zuckerman, RPh, CEO, Evidence-Based Solutions.

Moderator:
Sarah Webb, PhD, Journalist, Science Writer and Editor, Webb of Science.

More information about the speakers at http://fobip.org/alum...­

Register at http://www.acteva.com...­
($10.00 suggested donation)
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