Running a National Social Media Campaign from Baltimore

Baltimore has many successful locally-focused social media efforts, but those in our community who are working on building national or even international audiences have unique challenges and lessons.

Let's have a conversation with three people who are doing just that and come away with a better understanding on building community, growing audience and driving a social media campaign of a grander scale.

Our panel will include:

Jen Martin, AARP Social Media Manager, will talk about the challenge of developing local community while working elsewhere and building a national brand.

Erin J. Bailey, @NatGeoWild social media contributor, will share perspective on providing authenticity and voice for a broader reach

Gus Sentementes, Johns Hopkins University audience engagement manager and former Baltimore Sun tech reporter, will compare strategy for a national and a local brand.

These events, organized by Technically Baltimore, are made by possible because of sponsors like Cynergy and AT&T, in addition to partners like Betamore.