Dan Ariely in Berkeley on June 3 (Thursday eve)

From: Peter
Sent on: Friday, April 9, 2010 1:38 AM
Dan Ariely, who wrote the book PREDICTABLY IRRATIONAL that we discussed
in our group, will be speaking at the Hillside Club, 2286 Cedar St.,
Berkeley, on Thursday, June 3, at 7:30 p.m.

He'll be talking about his new book, THE UPSIDE OF IRRATIONALITY:
The Unexpected Benefits of Defying Logic at Work and at Home.

Tickets are $12 in advance or $15 at the door
http://www.berkel...­
(This is the kind of event that Cody's and Black Oak Books used to
host for free, but they went out of business because we, local
residents, didn't reciprocate by buying enough books from them.
So now we have to pay to meet authors on book tour.)

Here's the blurb:

You hear him frequently on public radio -- now meet the incomparable
Dan Ariely when he introduces his new book The Upside of Irrationality!

The 2008 economic crisis taught us that irrationality is an
influential player in financial markets. But it is often the case that
irrationality also makes it way into our daily lives and
decision-making -- in slightly different and vastly more subtle
ways. In this enthralling follow-up to his New York Times bestseller
Predictably Irrational, Dan Ariely shows how irrationality is an
inherent part of the way we function and think, and how it affects our
behavior in all areas of our lives, from our romantic relationships to
our experiences in the workplace to our temptations to cheat.

Blending everyday experience with groundbreaking analysis and new
research into our how we actually make decisions, Ariely explains how
expectations, emotions, social norms, and other invisible, seemingly
illogical forces skew our reasoning abilities. Using data from
original experiments, he draws invaluable conclusions about how -- and
why -- we behave the way we do, and reflects on ways we can make
ourselves and our society better.  Dan explores the truth about:

- What we think will make us happy and what really makes us happy;
- How we learn to love the ones we are with;
- Why online dating doesn't work, and how we can improve on it;
- Why learning more about people makes us like them less;
- Why large bonuses can make CEOs less productive;
- How to really motivate people at work;
- Why bad directions can help us;
- How we fall in love with our ideas;
- How we are motivated by revenge; 
- What motivates us to cheat.

Drawing on the same experimental methods that made Predictably
Irrational one of the most talked about bestsellers, Ariely emphasizes
the important role that irrationality plays in our day-to-day
decision-making -- not just in our financial marketplace, but in the
most intimate aspects of our lives.

"A marvelous book that is both thought provoking and highly
entertaining, ranging from the power of placebos to the pleasures of
Pepsi. Ariely unmasks the subtle but powerful tricks that our minds
play on us, and shows us how we can prevent being fooled."  -- Jerome
Groopman, New York Times bestselling author of How Doctors Think

Dan Ariely is the James B. Duke Professor of Behavioral Economics at
Duke University, with appointments at the Fuqua School of Business,
the Center for Cognitive Neuroscience, and the Department of
Economics. He has also held a visiting professorship at MIT's Media
Lab. He has appeared on CNN and CNBC, and is a regular commentator on
National Public Radio's All Things Considered and Marketplace. He
lives in Durham, NC, with his wife and two children.

http://www.berkel...­

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