March Meetup "Neuroscience of Web Conversions" & "Developing With WooCommerce"

Agenda

• 6:30: Networking & Pizza

• 7:00: The Neuroscience of Increasing Website Conversions

• 8:00: Developing w/ WooCommerce

The Neuroscience of Increasing Website Conversions

Learn how to leverage psychology in boosting conversion rates on your WordPress website. What makes a site visitor click? What makes a site visitor frustrated and leave? In this session, you’ll uncover key insights into the intersection of human psychology and user experience (UX) and learn to tap into your site visitors’ subconscious to spur them into action.

About Tom Shapiro: Tom Shapiro is Founder and CEO of Stratabeat, a marketing strategy and design agency. Services include WordPress website design & development, marketing strategy, branding, SEO, paid search, conversion optimization, PR and display advertising. Through the years, Tom has developed digital strategies for various market leaders, such as Intel, Hewlett-Packard, AT&T, Kraft Foods and P&G. Tom’s insights on websites, UX and marketing have been published in CMO.com, CNN.com, iMedia Connection, MarketingProfs, MediaPost, Search Marketing Standard, Website Magazine and others.

Developing With WooCommerce

According to BuiltWith.com, WooCommerce is the most popular eCommerce platform on the internet. In the last month alone its usage has almost doubled. We're going to run through some of the basics of using WooCommerce but spend most of our time diving into theme integration, overriding functionality and working with the very popular subscription plugin.

About Ethan May: Ethan May is currently a front end web developer at AMP. He make awesome stuff for awesome clients. Not only does he code out the beautiful designs he receives, but he stays on top of tech trends and cutting edge web innovations. The future is always approaching and he has to be there first!

About Jon Bishop: Jon Bishop is the Director of Creative Technology at AMP Agency in Boston, MA. Jon became a developer as a means to see his ideas come to life. Working in an agency environment lends him the flexibility to explore the multiple facets of marketing technology and how it can benefit the agency and its clients.