BRANDH@CKERS “THE BIG DATA-DRIVEN BUSINESS” Meetup

Thank you for signing up for The BRANDHACKERS MEETUP – “THE BIG DATA-DRIVEN BUSINESS” with LinkedIn's Russell Glass on Monday December 8th @ 6:30pm. (Panel Discussion begins at 7:00pm).

Please allow ample time to sign in at the security desk in the lobby and have ID ready. Note - your registration name must match the name on your ID. If you did not register with your full legal name, please email it to: pggmarketing@yahoo.com

BRANDHACKERS MEETUP – “THE BIG DATA-DRIVEN BUSINESS”
AT LEE HECHT HARRISON – suite 600, 6th FloorThe Helmsley Building230 Park Avenue (Enter on East 45th Street entrance, between Lexington & Vanderbilt, across from Met Life Building)

First 60 attendees will receive a copy of Russell Glass' new book "THE BIG DATA-DRIVEN BUSINESS"

BRANDH@CKERS “THE BIG DATA-DRIVEN BUSINESS (http://www.amazon.com/Big-Data-Driven-Business-Customers-Competitors/dp/1118889800/ref=sr_1_1?ie=UTF8&qid=1415634514&sr=8-1&keywords=data+driven+business)” Meetup with LinkedIn's Russell Glass, Head of Products, LinkedIn Marketing Solutions

Presentation and discussion featuring Author Russell Glass and guest panelists from LinkedIn, FCB, Forrester Research

*First 60 paid attendees receive a free copy of Russell Glass' book, "The Big Data-Driven Business"

http://photos3.meetupstatic.com/photos/event/d/7/4/5/600_431395109.jpeg

Everyone is talking about Big Data, but few companies know how to use it. The CMOs and marketers who expertly access and apply big data will deliver so much value to their companies that we’re already seeing a trend in CMOs being promoted to CEOs.

Join Brandh@ckers on December 8 and get the expert perspective and practical advice on big data from author Russell Glass, former CEO of Bizo, now Head of B2B Product at LinkedIn. “THE BIG DATA-DRIVEN BUSINESS: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits (http://www.amazon.com/Big-Data-Driven-Business-Customers-Competitors/dp/1118889800/ref=sr_1_1?ie=UTF8&qid=1415584357&sr=8-1&keywords=the+big+data+driven+business)“ (Wiley, Nov 10), makes the case that big data is for real, and more than just big hype.

Big data has become an indispensable tool for the most effective marketers in the business, and it's becoming less of a competitive advantage and more like an industry standard. Remaining relevant as the marketplace evolves requires a full understanding and application of big data, and “THE BIG DATA-DRIVEN BUSINESS: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits” (http://www.amazon.com/Big-Data-Driven-Business-Customers-Competitors/dp/1118889800/ref=sr_1_1?ie=UTF8&qid=1415634514&sr=8-1&keywords=data+driven+business) provides the practical guidance businesses need. Armed with this practical book, you’ll learn from case studies of pioneering companies that put big data to work for them with concrete and profitable steps.

At our Meetup, join Author Russell Glass and panelists from FCB and Forrester Research for insights into “THE BIG DATA DRIVEN BUSINESS” and panel discussion to learn:

· How to use data to break down the walls between marketing and sales

· How data can help you better understand customers and pursue prospects

· How data can identify which prospects are most likely to buy and how to reach them

· How to be responsible about respecting privacy

· How to use data to boost the impact of online advertising

· Why data is bringing CMOs and CIOs together

· How to avoid the very public privacy blunders that make headlines

Don't miss this opportunity to meet our featured guests and gain valuable insight into the latest in Big-Data and "THE BIG DATA-DRIVEN BUSINESS"

Panel includes:

• Russell Glass, Head of Products, LinkedIn Marketing Solutions

• Rory Braithwaite, VP Analytics, FCB

• Tina Moffett, Analyst, Forrester Research

WHAT is Brandh@ckers?

Brandh@ckers is a Manhattan-based mini-conference, Meetup and social network showcasing prominent and rising digital thought leaders and innovators, providing an environment for bringing together people, technology and brands. The Meetup hosts quarterly panels on a wide range of topics related to digital marketing and innovation, attracting an average of 85 attendees.

https://www.meetup.com/brandhacker

WHERE: This Brandha@ckers Meetup will be held at:

LEE HECHT HARRISON

(The Helmsley Building) - 230 Park Avenue, Suite 600/6th Floor

Enter on the East 45th Street entrance (between Lexington and Vanderbilt Avenues, across from the Met Life Building). Use Third Elevator Bank on the right.

DATE/TIME:MONDAY, DECEMBER 8, 2014

6:30-7:00 - Pre-Networking

7:00-8:00 - Brandh@ckers "THE BIG DATA-DRIVEN BUSINESS" Presentation, Panel Discussion, Q&A

8:00-8:30 - Post-Networking

Event Fee: $10 - Pre-Pay Online above to RSVP

Please allow ample time to sign-in at the lobby security desk. You will need to present picture ID. Your registration name and ID name must match.

NO WALK-INS WILL BE PERMITTED. Please register by Friday, December 5, by12:00 noon.

** Make sure to check in at "Brandhackers" on Facebook and hashtag #brandhackers on Twitter the night of the event. Visit our blog at www.brandhackers.com (http://www.brandhackers.com/) or Facebook (http://www.facebook.com/brandhackers) and G+ Communities (https://plus.google.com/104080679238030685635/posts).

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