Guide To Keyword Research

Keyword research is the cornerstone of good SEO. It drives which content you choose and in turn whether you succeed in both organic and PPC rankings. We are pleased to announce our first ever symposium on how-to conduct good keyword research.

Our Presenter:

Jon Singer is owner of jSinger Internet Marketing and Design. He manages a staff of four in the design and development of websites, including sites run on e-commerce and content management systems. They also excel in marketing clients online using search engine optimization, pay per click marketing and social media. We have taken clients from no web presence to being a dominant player in their industry. Please go to

http://www.jsingerdesign.com/ for more details on Jon and his firm.

The Presentation:

How to do Keyword Analysis for SEO and PPC:

Topics Jon Will Cover:

1. How To Generate Initial Keyword ideas?

2. How To Ensure Your Keyword List Is Complete?

3. How To Refine The Keyword List?

4. How To Make Your Keyword List Geographical?

5. How To Trim Your Keyword recommendations for SEO

6. How To Gather Google Data?

7. How To Format Your Keyword List In Excel?

8. How To Make Your Final Keyword Selections?

Though parking is tight, this location is very easily accessible by CTA transportation including:

22 Clark bus. Exit at Diversey and walk 1/2 block west. 36 Broadway bus. Exit at Diversey and walk 1/2 block west. 151 Sheridan bus. Exit at Diversey and walk 3 1/2 blocks west. 8 Halsted bus. Exit at Diversey and walk 1 1/2 blocks east. Brown Line train. Exit at Diversey stop and walk 3 1/2 blocks east.

PLEASE NOTE: IF SPACE PERMITS, THE COST WILL BE $10 AT THE EVENT.