Using Social Media to effectively market your app and/or your business
Details
A presentation by Jaime Rae:
We all know that creating an app can take months of hard work. We become intimately involved with our code, design and user interface. We have high hopes for success as we send our apps off to Apple for approval and its ultimate placement on the App Store. We also know that with over 400,000 apps on the App Store and hundreds more being published every month, it takes more then just getting posted to the App Store for users to buy our apps. We can hope to be noticed in some way, but that is as much of a crap shoot as users finding our app and buying it.
Social Media has become a powerful tool for marketing products, but if used incorrectly, it will not only turn off potential customers, but could even be a source of negative feedback about you and your product.
Learn how to:
• Set up Social Media sites, the right way
• Build your network, connecting with people who could be interested in your app
• Learn the natural order of using social media
• How to use your web site/blog as part of your networking
• How to build credibility and expertise
• Learn the number one reason people fail at Social Media Marketing
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Jaime Rae has a background in business management and marketing. Between having a data entry business back in the 1980's, a flower shop in the 90's and a position as a Business Manager in the 2000's, Jaime has learned a lot about running a business. Her favorite area of business is marketing. Two years ago, she began to learn iPhone development and will release her first app this summer. Jaime is running her own business and has done a lot of research on Social Media Marketing. She believes it to be one of the best ways for a developer to market his/her apps without spending a lot of money doing so.