Enterprise Content Strategy: Standing your Content up for Success

Join us for an exciting talk where author Kevin Nichols (https://www.linkedin.com/in/kevinpnichols?authType=NAME_SEARCH&authToken=6pZf&locale=en_US&trk=tyah&trkInfo=clickedVertical%3Amynetwork%2CclickedEntityId%3A2841048%2CauthType%3ANAME_SEARCH%2Cidx%3A1-1-1%2CtarId%3A1454693735763%2Ctas%3Akevin%20nichols) will unleash his vision for Content Strategy in 2016 and beyond.

Five lucky guests will receive a copy of his book: Enterprise Content Strategy: A Project Guide. Doors open at 6:30, with the talk at 7. Drinks, snacks, and great content conversations provided.

What Kevin will discuss:

Like it or not, your content lives within an enterprise. But Enterprise Content Strategy sometimes sounds as if it’s a huge and unassailable concept. Images such as a boiling ocean come to mind. Maybe some folks feel that they can’t even get their heads around a singular channel engagement (a website) let alone an enterprise. But what if all these seemingly insurmountable constraints are what is keeping you from realizing the full potential of your content in the first place? What if boiling the ocean is merely a mirage for a reality you can in fact face and against which you can stand you content up for success?

Let’s reframe the questions: How many folks work in companies which we could identify as an enterprise? How many folks work in companies that produce content? How many folks think that their company’s content could and should be better?

This talk will give you five key points:

1. Content strategy for the entire content ecosystem, it’s no longer a nice to have

2. It takes a user and a content-first approach

3. Cross-channel experience is everything and requires an enterprise focus

4. Operations should reflect the strategy and the user

5. Performance is everything