|From:||Brian E. K.|
|Sent on:||Tuesday, May 8, 2012 6:44 AM|
While we're working to set up our next event, I thought you might want to know about a couple others that may be of interest.
Beyond Channels: Context is King, Presented by IxDA on 5/16
When smartphones and tablets first emerged, designers focused on channel differences like screen size in order to understand the basics in this new area. That approach to design doesn't allow us to capture the full potential of digital. It's time to set aside channel-centric planning and think of a user's context first.
Picture the customer planning their shopping list then later arriving at the store. They use their phone for both, but their needs and goals have clearly changed. Context thinking also helps us recognize when two or more channels might intersect, such as a bus stop ad with QR code and a user's phone.
Emily Wengert will discuss how place, mindset, and social contexts can help unearth smarter features and drive roadmaps for multichannel businesses and products.
The event is already waitlisted, so if you want to get on the list, head over to their Eventbrite page.
This year’s Custom Media Day will be held at the amazing Scandinavia House in NYC. Join top custom content decision-makers (B2B and B2C) for a full day of networking, presentations, food and cocktails. Already announced speakers include Thrillist Media Group VP Shane Rahmani and Buzzfeed President John Steinberg. Enter the promotional code "MeetupNY" at and pay the CCC member rate. That's a savings of $55!
Until next time,