16th #ebaytechtalk: Will Evans - LeanUX is a Useful Fucking Lie

We’d like to invite you to the 16th #ebaytechtalk. Together with our co-sponsor ueberproduct (http://ueberproduct.de) we are proud to present Will Evans from New York as speaker, exploring the concept of LeanUX.
The talk will take 60 minutes. We will provide some food and drinks afterwards.

LeanUX is a Useful Fucking Lie
To understand LeanUX, we'll introduce Lean, Lean Systems, and Lean Startup to situate LeanUX in context. This introduction and discussion will explore various principles and practices of LeanUX such as hypothesis formulation, assumptions gathering, multi-hypothesis testing and designing / running experiments to create tight feedback loops of customer insight.

We'll cover aspects of LeanUX research, which is conducted to gain a validated understanding of the user's problem hypothesis to understand if the problem we think customers have, is something they actually have before spending months and tens of thousands of dollars doing wasteful UX research & design time on a concept that delivers no customer value.

We'll also discuss lightweight techniques for sharing the research process with the entire team, covering the basics of customer research, interviewing, cognitive biases in user research, and how to create light-weight, rapid personas for solution hypothesis validation. We'll then cover collaborative ideation, designer pairing, and how lean teams work together to reduce batch size and increase the flow of customer business value increments - concepts mostly unheard of in product development teams following agile or waterfall ideologies.

Will Evans Will is the Managing Director of TLCLabs, and Director of User Experience Design at The Library Corporation. At TLC, Will is responsible for working across the organization to create extraordinary user experiences and new product innovations. Will is also the Design Thinker-in-Residence at NYU Stern’s Berkley Center for Innovation and Entrepreneurship where he lectures and consults on Design Thinking, Lean UX, and Lean Startup methodologies.

Before TLC, he led experience design and research for TheLadders in New York City. He has over 15 years industry experience in design innovation, user experience strategy and research. His roles include directing UX for social network analytics & terrorism modeling at AIR Worldwide, UX Architect for social media site Gather.com, and UX Architect for travel search engine Kayak.com. He worked at Lotus/IBM where he was the senior information architect, and for Curl – a DARPA-funded MIT project when he was at the MIT Laboratory for Computer Science.

Will’s work in research and design has been featured in numerous publications including Business Week, The Economist, Business Insider, Fast Company, Time Magazine, Fortune, MSNBC, Fox Business and the Wall Street Journal.

Bootcamp for Lean Product Management
For those who want to dive deeper into LeanUX, Lean Startup and Design Thinking, Will offers a Bootcamp together with überproduct prior to his talk on 01/02 July in Berlin. More information can be found here (http://ueberproduct.de/seminar/bootcamp-for-lean-product-management-in-the-enterprise-with-lean-startup-leanux-design-thinking/).

Links:
Blog: http://www.technology-ebay.de/
Twitter: #ebaytechtalk
Jobs at ebay: http://ebaycareers.com/