Retaining & Growing Your Customer Base Through User Experience

It costs at least five times more to attract new customers than to retain your current ones. This is especially relevant to online commerce, where your customer’s online experiences can make or break your online sales. This interactive presentation will show tactics and strategies to improve your website’s visitor’s experience, driving higher sales. From the simple to the complex, this presentation is sure to offer website stakeholders solid insights.

In this Meetup, we’ll explore:
• Creating positive online customer experiences
• Uncovering and addressing your customer’s experiences
• The sales funnel
• After ‘the sale’ tactics

As always, Human Element (http://www.human-element.com) will sponsor with free snacks, beer and wine. Please join us!

ABOUT OUR PRESENTER

Annie Wolock is the owner of Keystone Media, and she buzzes with entrepreneurial spirit, bringing a vast array of business savvy to every project. She's the Not many people have two decades of expertise in user-interface design for application, educational, informational, and ecommerce projects. She blends an artist’s eye to her geek expertise in creating user-friendly, effective and easy-to-find websites. As a passionate advocate for positive, clear customer communications, Annie regularly gives seminars and workshops on “Creating Effective Websites.”

ABOUT KEYSTONE

Keystone Media (http://www.keystonemedia.net/) is a boutique-style website design shop for companies that require their online presence to be integral to their business strategy and successful at achieving business goals. Keystone customers have realized increased sales and sales leads, reduced customer service calls, and increased customer engagement with the implementation of Keystone strategies. Located in the heart of Ann Arbor, Mi., Keystone Media also provides Search Engine Optimization (SEO) and Search Engine Marketing (SEM) services. Recent website clients have included; The City of Ann Arbor, getDowntown, NEXIQ, http://NationalMarriageChallenge.com , Washtenaw County Medical Association, and The Ann Arbor DDA.

ABOUT OUR SPONSOR

Human Element is an ongoing sponsor of the eCommerce Ann Arbor meetup and specializes in developing integrated eCommerce and technology solutions for businesses. From online stores and branding websites to mobile applications and ERP integrations, Human Element has the technical skills, creativity and business experience to help companies achieve their unique technology goals. Human Element has active partnerships with a number of global technology companies including Magento, Bigcommerce, Nexcess, Google, MyBuys, Listrak, Avalara, Bronto, 4-Tell and more.

PARKING

We have parking at our new office at 617 Detroit Street, Ann Arbor Mi 48104. If there are no spots left, there is street parking nearby.