The "New" Google Analytics

Have you noticed the fairly dramatic changes that have recently occurred in Google Analytics? There is some powerful stuff in there, real time analytics, a wide variety of new ways to segment your traffic, and better multi-channel attribution capabilities, just to name a few. We'll provide an overview of the biggest changes and discuss how to take advantage of these new features on your eCommerce website.

Keith Bourne, of Appervasive, and group organizer for eCommerce Ann Arbor, will be giving the presentation.

You can view the presentation online here:

http://prezi.com/anglcqymzkxd/ecommerce-ann-arbor-the-new-google-analytics/