How to use Content Marketing in eCommerce

Topic: How to use Content Marketing in eCommerce

Meetup Leads:

• Shelley Pringle (@shelleypringle), Principal PR and Inbound Marketing Consultant at Polaris Public Relations Inc. 

• Katie Hudson (@kt_hudson), Marketing Manager at Demac Media 


Description: Great content should be the focus point of your marketing efforts to ensure the future success of your online store. Why? Because customers are information seekers at heart, especially when they buy online, so what better way to "feed their need" than to give them what they really want! We'll be discussing how to use content marketing in eCommerce, along with some best practice tips, and then open the floor up to find out which strategies are working for merchants, which ones they'd like to try, and how this is changing online buying behaviours. 

Format: 15-20 min intro then 40-45 min open table discussion

Location
MaRS Commons, Suite 230
MaRS Discovery District 
101 College Street, Toronto

Parking: There is parking in the MaRS building – the entrance is on the East side of the building. There is also street parking on Laplante, and parking in the hospital lots.

Special Note: If you would like to attend, but won't be able to make it into the city you can attend via GoToMeeting. Please email me at [masked] to let me know if you would like to attend this way.


RSVP early as spots are limited!



Join or login to comment.

  • Barshan Q.

    Great Meet Up- Look forward to more in the future!

    1 · August 15, 2013

  • Katie H.

    Big thanks to everyone who came out last night and contributed to the discussion! Great to meet all of you.

    August 9, 2013

  • Jan M.

    Excellent discussion on Content Marketing and related subjects.

    1 · August 8, 2013

  • M S.

    Great meetup!

    1 · August 8, 2013

  • Carol L.

    First time there and loved it! Very informative for me who knew little about content marketing. And I enjoyed the brainstorming/discussion session too! A very professional and friendly group. Definitely see you again!

    1 · August 8, 2013

  • Kemi A.

    I won't make it downtown in time. I'll be on GoToMeeting.

    1 · August 8, 2013

  • Jerome S.

    Cannot make it tonight. Released my RSVP.

    1 · August 8, 2013

  • Aaron Joshua B.

    I'm not able to come this time so I've changed my RSVP to free up a spot. Looking forward to the meeting notes and will make the next one for sure!

    1 · August 8, 2013

  • Kris R.

    I'll now be attending via GoToMeeting!

    1 · August 8, 2013

  • Rajiv

    I will attend the Go-To Meeting to free up a spot.

    1 · August 8, 2013

  • Niche I.

    Unfortunately I won't be able to attend however, I will tune in on Google+. So here is a spot for one more. Thanks.

    1 · August 8, 2013

  • Talesh

    Coming down with a flu right now, I'll join the GoToMeeting if I can.

    1 · August 7, 2013

  • Katie H.

    Go To Meeting details: 1. Please join my meeting,[masked] at 5:45 PM EDT.
    https://global.gotomeeting.com/join/550660005

    2. Use your microphone and speakers (VoIP) - a headset is recommended. Or, call in using your telephone.

    Canada: 1 (647)[masked]
    United States: 1 (646)[masked]
    Access Code:[masked]
    Audio PIN: Shown after joining the meeting

    Meeting ID:[masked]

    August 7, 2013

  • George A.

    change of plans. hopefully someone can take my place.

    1 · August 6, 2013

  • Niche I.

    Looking Forward.

    1 · July 30, 2013

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Rafaël

We just grab a coffee and speak French. Some people have been coming every week for months... it creates a kind of warmth to the group.

Rafaël, started French Conversation Group

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