Topic: How to use Content Marketing in eCommerce
• Shelley Pringle (@shelleypringle), Principal PR and Inbound Marketing Consultant at Polaris Public Relations Inc.
• Katie Hudson (@kt_hudson), Marketing Manager at Demac Media
Description: Great content should be the focus point of your marketing efforts to ensure the future success of your online store. Why? Because customers are information seekers at heart, especially when they buy online, so what better way to "feed their need" than to give them what they really want! We'll be discussing how to use content marketing in eCommerce, along with some best practice tips, and then open the floor up to find out which strategies are working for merchants, which ones they'd like to try, and how this is changing online buying behaviours.
Format: 15-20 min intro then 40-45 min open table discussion
MaRS Commons, Suite 230
MaRS Discovery District
101 College Street, Toronto
Parking: There is parking in the MaRS building – the entrance is on the East side of the building. There is also street parking on Laplante, and parking in the hospital lots.
Special Note: If you would like to attend, but won't be able to make it into the city you can attend via GoToMeeting. Please email me at [masked] to let me know if you would like to attend this way.
RSVP early as spots are limited!