|Sent on:||Thursday, February 7, 2013 8:06 AM|
A huge amount of time and resources are spent producing content for the growing number of channels and platforms; social media, mobile and the digital workplace. Meanwhile, little attention is being paid to search. Yet, search has become a vital part of your digital presence, both internal and external, and the expectations to your search capabilities are increasing.
This conference features sessions with search expert and author Martin White and 2 case studies. You will learn how to determine and define clear search requirements in order to evaluate, select and implement the right search solution for your organisation.
A brief overview of the search engine market is included as well as actionable insights on how you make the best from your search application and develop an integrated search strategy.Learn
10.00 - 10.30 Introductions, expectations for the day
10.30 - 11.15 Getting the best from your search application by Martin White
If users are dissatisfied with search the reason is unlikely to be poor technology. There are numerous steps that can be taken to improve search performance, including enhancing content governance, ensuring that metadata is consistent, checking out pre-processing from the crawl prior to indexing, paying attention to bound phrases and taking a planned approach to search log analysis. There are 12 critical success factors to be aware off.
11.15 - 11.45 Coffee and Q&A
11.45 - 12.15 Case study: TINE by Per Ejnar Thomsen
12.15 - 12.30 Q&A
12.30 -13.30 Lunch
13.30 - 14.00 Case study 2
14.00 - 14.15 Q&A
14.15 - 14.30 Summing up and lessons learned from the case studies
14.30 - 14.45 Coffee
14.45 - 15.30 Search planning for 2013 by Martin White
Enterprise search (including web site) is likely to rise in priority, both from an IT and a business perspective. We will see some considerable changes in the search industry in 2013. The lines between business intelligence, content analytics, search-based applications and social search will start blurring. Therefore, it is a crucial time to develop an integrated search strategy.
15.30 - 16.00 Final Q&A session; which actions are you going to take?
About Martin White
Martin White is Managing Director of Intranet Focus Ltd. He has been tracking the search business since the mid-1970s and is increasingly being asked to advise organisations on the development of a search strategy and the enhancement of current search applications. He is the author of three books on search, with Enterprise Search being published as an e-book by O’Reilly Media in November 2012. Martin is the Chairman of Enterprise Search Europe and has taken part in the Enterprise Search Summit events since 2005. An information scientist by profession Martin is a Visiting Professor at the iSchool, University of Sheffield and is a Member of the British Computer Society.
At a glance
Since Janus Boye asked me if I could mention their upcoming Search Day in Oslo in March to the group I am sending you this e-mai. Please do not regard this as an advertisement or spam. I appreciate your feedback.