Enterprise Insights: Advertising Innovation
- May 31, 2012 · 6:00 PM
Join us to hear from a moderated panel of leading New York City Adtech entrepreneurs and executives. Learn about the problems they are solving and technologies being used which are rapidly changing the digital marketing ecosystem today.
We recommend this event for entrepreneurs interested in learning about adtech, as well as those who can add to the conversation.
Our panel will speak to:
- What problem is your organization trying to solve in adtech, and what led you to enter the space?
- How soon will developments in usage of social and mobile technology change the industry?
- What are the most exciting new technology developments you're seeing in adtech?
- What do you see as being NYC's role in the advertising ecosystem now and in the future?
Agenda:
6:00 - 7:00 PM Networking and drinks
7:00 - 7:10 PM Acceleprise Presentation
7:10 - 8:30 PM Panel including Q&A
8:30 - 9:00 PM More networking
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@enttech
#enttech
Moderator (Note recent moderator change)
John Matthews, CEO and Co-Founder at Comscient Group
John is the President and CEO of Comscient Group a media and technology consultancy that advises media and advertising technology companies on marketing and strategy. John is also an independent advisor for a media investment bank doing deals in the digital media. mobile, and ad tech sectors. Prior to Comscient Group, John was the co-founder and CEO of a UK technology market research company INFACT Research whose clients included top tier global strategy consulting firms, venture capital and investment banking firms, and CRM, Internet, and Financial Technology companies. John also serves on the advisory board for a new Internet company formed to combine brand and online media and entertainment publishing businesses.
Speakers (alphabetical by company)
Nikhil Sethi, CEO and Co-Founder at Adaptly
Nikhil is the Co-founder and CEO of Adaptly, a platform that is changing the way brands increase engagement on social networks by helping them harness the unique value of each social network. Prior to Adaptly, Sethi co-founded Blurtt, which allows users to make, upload and send real postcards to friends around the world. Sethi has previously worked at HBO as well as True Ventures in San Francisco. Sethi is a graduate of Northwestern University, where he studied electrical engineering and law. Originally from the Bay Area, Sethi currently lives in New York.
Brandon Atkinson, VP Global Services at AppNexus
As VP of Global Services, Brandon Atkinson leads AppNexus’ consulting, training, support, and sales engineering teams. His teams service a wide variety of AppNexus customers including ad networks, publisher networks, trading desks, and portals. Since joining AppNexus in 2010, Brandon has grown the Global Services team from two to some 50 employees located in the U.S. and the U.K.
An expert in in scaling organizations, prior to AppNexus Brandon worked for Hewlett Packard Company as Solution Director for the Business Service Automation products in Europe, the Middle East, and Africa. He joined HP following its acquisition of the Marc Andreeseen and Ben Horowitz-founded Opsware, where Brandon launched Opsware's R&D Center in Romania, and built its Global Services Operations and Education Services organizations from the ground-up. Brandon has also held leadership roles in scaling other start-ups, including Peter Martin Associates, which was acquired by Affiliated Computer Services, and CitySoft.
Aniq Rahman, President at Moat
Moat is an analytics and intelligence company focused on digital advertising. Moat develops technologies to help brand advertisers evaluate and optimize digital advertising. Previously Aniq was the CEO at Instinctiv, Inc. and advises DreamIt Ventures, AlphaBoost, Woven Society, Adaptly and ResearchGATE.
Eric Porres, CMO at RocketFuel
Eric Porres provides oversight for marketing operations and heads up Rocket Fuel's research center of excellence for digital consumer insight.
Prior to joining Rocket Fuel, Porres co-founded Underscore Marketing, a full-service digital marketing and strategy agency and helped expand the company internationally. He also co-founded Pericles Consulting, a 'pop-up' strategic political marketing firm that developed and executed digital marketing programs for Presidential and Senatorial campaigns, and is the founder of Classelist, a web and mobile platform for parents and schools.
Scott Hoffman, COO at Sociocast
Scott Hoffman was formerly the Co-Founder of Lotame, a leading ad network and data management platform in NYC. He was recently VP of Enterprise Solutions at [x+1], Director of National Account Development at Yahoo, and is on the Advisory Board of Bit.ly. Scott graduated from Syracuse University.
Sponsor
Microsoft® BizSpark® is a global program that helps software startups succeed by giving them access to software development tools, connecting them with key industry players, and providing marketing visibility. The program also includes access to Windows Azure, a flexible, comprehensive, and powerful cloud platform for the creation of web applications and services. Since it was established in 2008, more than 45,000 companies in over 100 countries have joined BizSpark. Click here to learn more.
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Josh Cook
It was a pretty good panel. And while I understand that after a few go-arounds with introductions and a few topics, how it can devolve into conversation. Which is fine...but the most annoying thing was the refusal to use the microphones. Some one speaking would even take the mic and then hold it in his lap while he talked in a conversational manner (and volume level) to a room of 80 people. EVEN THE MODERATOR DID THIS.
I just want to say that as a meetup organizer, and one who does not guide the panel much, I think it would make a world of difference if the one thing you did do during the event was to encourage the use of the microphones.
June 1, 2012
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Ginny Redgate
Great topic, discussion. Most panelists provided valuable perspectives. Was great that there was plenty of time for fielding audience questions.
June 1, 2012
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110 attended
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Marshall Yang
Event Host
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Mitchell Balsam
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Vinay Jain
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Ben Thompson +1
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jeremy phillips
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Your organizer's refund policy for Enterprise Insights: Advertising Innovation
Refunds offered if:
- the Meetup is cancelled
- the Meetup is rescheduled
- you can cancel at least 5 day(s) before the Meetup
Payments you make go to the organizer, not to Meetup. You must make refund requests to the organizer.
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