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Pricing Strategies: Maximize Your Profits

Stop Underpricing! - Develop a Pricing Strategy that Maximizes Profitability.

“Profit” is not a dirty word. It’s OK to make a lot of money – even what some consider to be unconscionable profits. But to make those profits, you must correctly price your product or service.

For many entrepreneurs (and Fortune 100 companies), pricing is an afterthought that comes when getting ready to launch a new product or service. Companies often under-value what they are delivering – so many times they under price it. Or they base the price on what it costs to produce. Or they guess. None of these are good strategies. 

Pricing Gurus, Dan DeVries and Mike Pritchard have seen the good, the bad and the ugly of pricing – from major corporations to garage shop start-ups. They will show you how to avoid many of the common pricing mistakes, and take a scientific approach to develop a pricing strategy for your particular business.


Dan DeVries is a seasoned executive with a strong background in marketing, business development, and new product development. He has a successful track record at leading organizations such as Microsoft, AT&T Wireless and Honeywell, and currently focuses on helping small businesses and start-ups achieve profitability and growth. Dan holds a MS/BS in Electrical Engineering and an MBA in Marketing. He has taught marketing at the University of Washington and Keller Graduate School.

Mike Pritchard has consulted for leaders such as Microsoft, Amazon, Sharp, IBM, Netgear, and Hewlett-Packard, as well as startups. His senior marketing and engineering positions at Intel, ICL and Sperry Gyroscope, include running a leading industrial computing business. Mike Mike’s worldwide pricing experience includes online services, industrial and consumer products. He holds a BSc in Electronics and an MBA. Mike’s teaching experience includes Northwest Entrepreneurs Network and the University of Washington.

Register now for $30 (or $40 cash at the door). As always, no refunds. If you prefer Eventbrite for additional payment options:

Event includes food and beverages.

This Seattle Entrepreneurs event is sponsored by Blue Rooster and Davis Wright Tremaine.

SCHEDULE: Check-In/Mingling (5:30-6:15pm), Speaker Presentation (approx. 6:15-8pm), Meet The Speakers/Mingling (8-8:30pm)

PLEASE NOTE: Please arrive as close to 5:30pm as possible. (The building's lobby elevators are locked at 7pm, so NO LATE ARRIVALS).


Blue Rooster ( works with the world’s leading companies, helping them to Create, Build, and Experience powerful and intuitive SharePoint solutions that are easy to adopt in the enterprise.

Davis Wright Tremaine ( is a law firm, dedicated to providing excellent legal services, and delivering them in a manner customized to each client’s particular needs and preferences.


Seattle Entrepreneurs is a social enterprise so revenue generated goes toward Global Music Project, a 501(c)(3) non-profit organization whose mission is to unite people through music and cultural awareness. Support music and cultural awareness with your donation…

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  • Kelly M.

    I thought it was ok but didn't seem to reflect the realities of a start-up. They suggested an approach that was more appropriate for large companies with resources to dedicate to a more academic/scientific approach to pricing.

    August 21, 2013

    • Ron D.

      Hey Peter - I paid and RSVPd for the seminar and had to miss it due to a last minute illness at home. How do I get the framework?

      August 22, 2013

    • Mike P.

      Kelly, thanks for the feedback. I'm disappointed that you didn't see the value for startups. Some of the examples were from bigger companies, sure. But that's because they are easier for people to relate to - generally, but obviously not for you, sorry. The techniques apply to any size company, but they are adjusted for the situations. I've used the Van Westendorp technique for startups (including for founders who decided that the prices people would pay didn't support their business idea - cheap insurance) up to Fortune 100.

      1 · August 28, 2013

  • Mike P.

    If you are looking for a copy of our presentation on Aug 19th (and didn't capture the QRcode), please visit

    August 28, 2013

  • Peter F.

    There's still room so come and just pay at the door. Don't miss this one!

    August 19, 2013

  • Peter F.

    I'm back in Seattle for this one - looking forward to meeting you! :-)

    August 7, 2013

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