Next-Generation Web Architecture

In this lecture, John A. De Goes presents the next-generation architecture behind SocialMedia.com's performance ad platform. SocialMedia.com has successfully served billions of impressions for dozens of advertisers all across the world.

You'll learn how to:

Develop high-availability service-oriented architecture; Safely deploy to production numerous times a day; Safely develop and deploy new services in minutes instead of hours or days. Along the way, John will challenge some best practices that are decades old, and often followed without question. In particular, you'll learn surprising answers to the following:

Why you shouldn't write integration and system tests; Why you should duplicate (some) code; Why you should build code to die, not build to last. As a bonus, developers will get a sneak peek of the open source framework BlueEyes, an extremely high-performance, asynchronous web server built for the Scala programming language.

Free food and drink!