Gamification Workshop

Gamification Techniques for Entertainment and Media Executives: Applying the Latest in Social Game Mechanics and Techniques to Boost Engagement and ROI

This workshop will only take 30 attendees for maximum efficiency. Go to this URL to RSVP for this WorkShop: http://gamificationworkshopdc.eventbrite.com/

Price:

Pre-Registration Rate - May 31, 2011: $499.00

Regular Online Rate: $599.00

Agenda

2PM Part I: An Introduction to Game Mechanics and Gamification

Learn about the techniques from social gaming that are proven to drive user behavior. Understand the range of mechanics such as leaderboards, status, reputation, badges, progress bars, and more, and the potential of these techniques as they begin to be realized in the entertainment and ecommerce industries.

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2:30PM Part II: How can you use Social Game Mechanics as a part of your Product/Service Marketing Strategy?

Executive from Badgeville will walk you through relevant case studies, show what has proven the most effective techniques, before and after show and tell, which results to look for and how to differentiate between techniques that are effective for the specific goals you have to drive user behavior and increase the value of your users.

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3 PM Part III: How can you make Gamification a part of your Product/Service Marketing Strategy?

See a demonstration of how Badgeville works with a client in the entertainment space to determine the rewards logic to influence behavior and set up a customer site. One workshop attendee will be chosen to have their site receive a live consultation of how game mechanics can be implemented to drive behavior. There will be time to ask questions about how your specific site can apply game mechanics.

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3:45PM

Break, Refreshments, Coffee and Networking

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4:15PM Part IV: From Good to Great - Using Models and Hypotheticals Relevant to the Entertainment and Media Markets

Mapping your business goals with your users' interests to optimize your gamification program. Daniel Katz, Director of Product Management, Bunchball will give you tips directly from Bunchball’s playbook, and he’ll walk you through how to develop a winning strategy and how to avoid the pitfalls he experienced and learned from.

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5:15PM Part V: The Payoff
Real-world ROI results where gamification pays for itself and then some. Gamification sounds good, but does it make financial sense? Daniel will take you through several case studies- with ROI results- where gamification paid off and explain why.

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For more details go to this url:

http://www.digitalmediawire.com/workshops/gamification/index.shtml#agenda