Learn how defining your powerful brand story will move customers, inspire investors and create news that begs to be shared on traditional and social media
Top 3 Takeaways
Define your WHY—your cause that will rally people around your brand
Help customers discover the moments they need you
Capitalize on low-hanging fruit
Presenter: Matt Sabljak
Matt Sabljak (“sable-jack”) fluently speaks both startup and branding. From 2007 to 2010, Matt led HarQen’s market penetration efforts through several pivots and industries. For the last three years, Matt managed Caffeine Communications; his branding and PR initiatives fostered loyalty and sales growth for global brands and startups alike, including gener8tor company WeMontage. Matt recently started his own branding and PR agency, Jaype. He also produces films and likes dancing.