Lunch 'n' Learn with Matt Sabljak- "Create a Brand Story that Sells"

Learn how defining your powerful brand story will move customers, inspire investors and create news that begs to be shared on traditional and social media

Top 3 Takeaways

Define your WHY—your cause that will rally people around your brand

Help customers discover the moments they need you

Capitalize on low-hanging fruit 

PR opportunities 

Presenter: Matt Sabljak

Matt Sabljak (“sable-jack”) fluently speaks both startup and branding. From 2007 to 2010, Matt led HarQen’s market penetration efforts through several pivots and industries. For the last three years, Matt managed Caffeine Communications; his branding and PR initiatives fostered loyalty and sales growth for global brands and startups alike, including gener8tor company WeMontage. Matt recently started his own branding and PR agency, Jaype. He also produces films and likes dancing.

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  • Matt S.

    Thanks for your support here, everyone. Good work and good will always triumphs in the end.

    1 · October 3

  • George B.

    Apparently now withdrawn, but I'd still like to add my $.02. Unsubstantiated BS from a fake id about plagiarism is BS. Sad that Meetup even allows this. Matt Sabljak is real and original.

    2 · September 26

  • matt w.

    So Phil, where can I find your products? I'd like to send customers your way.

    Matt Walton
    Concept Works, Inc.

    September 26

  • Phil O.

    Normally would not get involved in this type of thing, as it is a complete waste of time. I was at the presentation and I learned a few good things. It bothers me a great deal that someone feels the need to attack someone else on a site like this. They pop up on my email, otherwise I'm too busy trying to get a start-up off the ground and on the store shelves. I guess others don't have enough things to do or want to promote some dumb ass agenda by searching the internet to be able to post like a middle school age kid ("yucky"...WTF?) and get people riled up. Also, I use my full name and don't hide in cyber space because I have the courage to call things as I see it. I am a firm believer in free speech and have no filter, so grow up and use this site to mutually help one another or learn something. I would rather talk about my great products being released soon, than this, but it just annoyed the shit out me seeing this.

    Phil Orlenko
    Philly's Premium Beverages

    4 · September 26

  • matt w.

    Totally different Matt here, but I would also like more info to substantiate the claim. Matt S is on my list of people to contact regarding some upcoming work. Where are the other presentations that may/may not resemble Matt's?

    September 26

  • Clint L.

    @Alex - That's quite a claim. I'm not saying it isn't true, but can you point to some evidence? Also is it possible that the presentation it is similar to is one he created at a different company he worked for? That'd still be wrong, but a little less 'yucky'.

    September 26

  • Jake P.

    I would like a copy of the slide show - a great outline. FYI those interested in getting some PR out...I ran into - I think you will find it interesting.

    June 25

  • Natanael M.

    I would also be interested in the slide show if it is available

    June 25

  • Sonya

    Extremely informative with a unique presentation and delivery style, any way to get a copy of the slide show?

    June 24

  • matt w.

    Put in words some of what I felt intuitively (so I'm not crazy) and brought up some great questions I should be asking myself. More time would be beneficial for Q&A.

    June 24

  • Jim K.

    I agree Matt was great. I think that I might have picked on on this presentation as another demonstration of the branding concepts.

    June 24

  • Dave

    Great meet up - Matt had some great ideas / perspective regarding the Brand. Well done!

    June 24

  • Clint L.

    Matt did a great job. Lots of passion

    June 24

  • Eric S.

    Sounds like a great topic! Any chance this will be recorded and posted online if we are in Madison and can't make it?

    June 18

    • Abby T.

      Hi Eric, unfortunately we won't be recording it. We hope you can make it!

      June 20

  • Jean R.

    Sorry I'll miss this one. We have a great story to share.

    June 18

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