Site owners who use Google Analytics sometimes have a tendency to “tag it and forget it”.

We aim to change that by providing a free source of expert advice and collaboration with other Google Analytics users.

Google Analytics has been cranking out new features right and left, and these are powerful tools in the right hands. The Google Analytics User Group is designed to bring analytics professionals, consultants, and marketing users into the same room so that we can share and learn how to use GA to its full potential.

We will have a good mix of networking time and information. Some events may be instructional, round-table, or case-study. We are also looking for topic ideas. We want these events to be a user- lead discussion.

What we will be talking about:

  • Creating Actionable Dashboards
  • Understanding Multi-Channel Attribution
  • Best Practices for Custom Events
  • The Power of Segmentation
  • Tips and Tricks with Custom Tagging
  • Seeing the ROI from a Marketing Campaign
  • A/B and Multivariate Testing
  • Whatever Comes Up!
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Katie

I'm surprised by the level of growth I've seen since becoming an organizer, it's given me more confidence in my abilities.

Katie, started NYC ICO

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