addressalign-toparrow-leftarrow-rightbackbellblockcalendarcameraccwcheckchevron-downchevron-leftchevron-rightchevron-small-downchevron-small-leftchevron-small-rightchevron-small-upchevron-upcircle-with-checkcircle-with-crosscircle-with-pluscrossdots-three-verticaleditemptyheartexporteye-with-lineeyefacebookfolderfullheartglobegmailgooglegroupsimageimagesinstagramlinklocation-pinm-swarmSearchmailmessagesminusmoremuplabelShape 3 + Rectangle 1outlookpersonJoin Group on CardStartprice-ribbonImported LayersImported LayersImported Layersshieldstartickettrashtriangle-downtriangle-uptwitteruseryahoo

Measure Customers and Content - Not Visitors and Page Views

Doors open at 5:15 - Drinks and Snacks
Presentations at 5:45 - Adam Ware and Lars Von Sneidern

Measuring The Effect of Content Using Google Analytics
Lars Von Sneidern

These days, all marketers are content marketers. The prevailing theory is that good content inspires specific actions a marketer wants. But how do you prove it? Expensive marketing automation platforms like Marketo or Eloqua have tools for measuring the contribution of content to revenue and other goals, but what if you don't have access to them? In this discussion, we will be reviewing some methods for measuring your content using only Google Analytics.

Universal Analytics - Know your customers, not their cookies
Adam Ware - Swellpath

Google Analytics announced the public beta of Universal Analytics on Friday. Find out how Google is helping marketers solve the issues of multi-device touch-points across customers.

Join or login to comment.

  • Lars v.


    Here is a link to my slide deck:

    Thanks for joining!

    -Lars v.

    April 12, 2013

  • Darrin H.

    Great job, Lars & Adam!

    April 11, 2013

  • Amelia J.

    Just starting a UGA project - perfect time to get more info!

    April 8, 2013

  • Tysa F.

    Groovy - how long will this session go, will it be ok if I show up at 6pm?

    April 5, 2013

    • A former member
      A former member

      Hi Tysa -- the length is variable based on how much discussion we have around the different topics, but we usually go until around 7 or 7:30pm. You won't be missing much if you arrive at 6!

      April 8, 2013

56 went

Our Sponsors

People in this
Meetup are also in:

Sign up

Meetup members, Log in

By clicking "Sign up" or "Sign up using Facebook", you confirm that you accept our Terms of Service & Privacy Policy