Doors open at 5:15 - Drinks and Snacks
Presentations at 5:45 - Adam Ware and Lars Von Sneidern
Measuring The Effect of Content Using Google Analytics
Lars Von Sneidern
These days, all marketers are content marketers. The prevailing theory is that good content inspires specific actions a marketer wants. But how do you prove it? Expensive marketing automation platforms like Marketo or Eloqua have tools for measuring the contribution of content to revenue and other goals, but what if you don't have access to them? In this discussion, we will be reviewing some methods for measuring your content using only Google Analytics.
Universal Analytics - Know your customers, not their cookies
Adam Ware - Swellpath
Google Analytics announced the public beta of Universal Analytics on Friday. Find out how Google is helping marketers solve the issues of multi-device touch-points across customers.