UX’s Role In Great Branding - How To Get It Right

LGDLR partner UX Corner proudly presents another exciting event: UX’s Role In Great Branding - How To Get It Right. This event is on Wednesday 14th March, from 6.30 pm, at an outstanding new venue, 6 Mitre Passage.

We have a fantastic panel of experts, including Creative Director James Bloom (Tribal DDB, Ogilvy, SapientNitro), Laurence McCahill (Co-Founder, Spook Studios), Yasser Rashid (Senior Creative Director, BBC TV & iPlayer, Radio & Music) and Jon Darke (Director, Every Interaction), who will discuss UX’s role in branding, UX for start-ups and how to get UX right.

The format is informal, but informative, including UX pitches, feedback, an expert panel debate and Q&A. Join us for free pizza and beer, and networking with other professionals.

On the night we are also giving away a free licence for Balsamiq Mockups desktop software (balsamiq.com), to the start-up we think needs it the most… We’ll figure that one out from the best pitches on the night!  :)

(We are also about to run another Startups get Creative series with slots for our members to pitch their services to start ups and other business. Drop me an email if any one would like to showcase your work for new business.)


Event Description

UX’s Role In Great Branding - How To Get It Right, is an informal event aimed at UX professionals, web designers, developers, start-ups, marketers and those with a keen interest in UX.

User experience (UX) is critical to improving customer experience and engagement. It has become an integral element of brand strategy, intended to make websites and web applications easy to use, beneficial to users – and to achieve the brand's objectives. If a user doesn’t have a positive experience, the chances are they won’t buy from you, come back, or recommend your business or your products to others.


James Bloom is a Creative Director and copywriter with 15 years' experience creating ideas for brands that push digital boundaries. At 19, he became a journalist at The Guardian, writing about what was then the digital revolution. He then moved into digital content and marketing and has produced award-winning interactive campaigns for major brands including Levi's, Virgin and Nokia. James currently works freelance for agencies including Tribal DDB, Ogilvy and SapientNitro, creating media-neutral brand campaigns, recently including Nokia’s Conspiracy for Good.

Laurence McCahill is a Digital Product Designer and co-founder of Spook Studio. He started designing for the web in 1998 and worked at several large digital agencies before co-founding Spook in 2005. His experience includes creating and developing brands, designing and developing websites and campaigns, driving strategy and winning customers. He is an advocate of the Lean UX approach and focused on the people side of design. His clients include the Department of Health, Glaxo SmithKline, Family Bhive and tech start-ups around the globe.

Yasser Rashid is a Senior Creative Director at the BBC, where he leads a user experience and design team responsible for delivering multi-platform experiences for BBC TV, iPlayer, Radio and Music. His work includes multi-platform experiences for Radio 1, Radio 4, BBC Music, Glastonbury and iPlayer. Yasser has spoken at many conferences, events and organisations including Interaction08 in the US, Arts Electronica in Austria and FutureEverything in the UK.

Jon Darke is Director of UI/UX design studio Every Interaction, providing professional user experience design and consultation services to tech start-ups. He has over 10 years' experience of the of web design industry, working for agencies through the web 1.0 .com crash and the beginning of the web 2.0 evolution. After working for four major start-up businesses, he saw a gap in what start-ups needed to get their products to market. Driven by a desire to make the online world a more usable and accessible place, Every Interaction continually looks for the spark that inspires and engages diverse audiences with their clients’ services. His clients include Glasses Direct and NatWest.



6 Mitre Passage is at the heart of London’s newest business and tech district, Peninsula Central. North Greenwich is booming, with a range of cutting edge digital start-ups based at Ravensbourne and Mitre Passage. Cisco also founded its British Innovation Gateway here to attract high-potential technology start-ups, seeking investment and support to accelerate their development.


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  • Jon D.

    THought it went very well. Ventured a bit off topic at times, but such is the sprawling definition of what UX is...

    March 15, 2012

  • Paula G.

    Hi Yasmine, the UX event is free. thanks!

    March 12, 2012

  • A former member
    A former member

    Any costs?

    March 12, 2012

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