Managing web content can be like drywalling. Looks easy enough to do-it-yourself, tools are affordable and accessible, but you can find yourself in the middle of a big, expensive mess.

Time to bring in the professionals.

Web content strategy is rapidly gaining higher awareness and stature in the web development lifecycle. It's no longer the "what now" phase after design and implementation. Social media and mobile devices are breaking content management paradigms.

Still, it's hard to convey the value of a content strategy when many regard post-launch web site maintenance as just another administrative task. This group will be a place for professionals (and anyone else interested) to discover and discuss leading practices in web content strategy and maintenance, and to advocate for real value in web content services.