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The September 2009 Boston-Area Startup Marketing Meetup

From: user 1.
Sent on: Thursday, September 17, 2009 11:54 AM
I've updated this Meetup. For more details, see the full listing:
http://www.meetup.com/The-Boston-Area-Startup-Marketing-Group/calendar/11329827/
When: September 22,[masked]:00 PM

After a break in August, we're back for the next Boston-area Startup Marketing Meetup and this is going to be a good one. This month, we'll have two speakers on two subjects that are important to all startup marketers. The first is about generating demand, the second deals with measuring activity on social networks. I don't know about you, but I'm really excited to hear about these.

PR For Startups
While most startups understand the value of public relations, some lack an understanding of how to begin a PR program and the resources required. This presentation will review startup PR tactics, timing and scope of PR activities, how PR can complement marketing efforts, social media PR, and typical PR budgets.

For almost 15 years, TurboPR President Larry Bouchie has led public relations programs for private and public businesses in the Boston area, across the U.S., and in Canada, Israel and Europe. Through press/analyst tours, stealth campaigns, select pre-launch briefings, trade show activities, speaking opportunities, guerilla/opportunistic PR, awards programs, bylined articles, case studies, and product reviews programs, Larry has generated thousands of stories in business, vertical industry and technology media outlets.


Measuring Activity in Social Networks
David Fisher from the Web Ecology Project will be giving this presentation. This talk will address various methods for acquiring data and properly understanding behavior in social networks, along with the importance of statistical validity. I will also address how to answer otherwise difficult questions about social networks and user behavior.

The meetup will be held at Aprigo world headquarters in historic Waltham, MA. Free pizza and drinks will be provided.

Where:
Aprigo
460 Totten Pond Road Suite 660
Waltham, MA 02451
[masked]

If the changes affect your plans to attend, please take a moment to update your RSVP. (You can RSVP "No" or "Maybe" as well as "Yes".)

You can always get in touch with me through the "Contact Organizer" link on Meetup: http://www.meetup.com/The-Boston-Area-Startup-Marketing-Group/suggestion/

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