Habit Design SF #6: The Power of Habit with Charles Duhigg of The NY Times

Yea! Thanks to our wonderful new friends at IDEO (http://www.ideo.com/locations/san-francisco) coming through with short notice, we're honored to have Charles Duhigg (http://www.charlesduhigg.com), a reporter with the New York Times, as our featured guest speaker who will be discussing his forthcoming book, "The Power of Habit"! Copies of the book will also be available for sale before general public availability.

#1: Please note that this meetup is Sold-out.

#2: Will you share a 5-minute story about your own personal habit formation experience? It's super easy, casual, no slides required, fun, and a critical component of our group's focus on "applied personal research".

More about Charles and his book...

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THE POWER OF HABIT: What the New Science of Habit Formation Can Teach Us About How We Live, Work, Spend, Learn and Succeed will guide us through to the upshot of the emerging science of habit formation, a field of research that has quietly transformed our understanding of human behavior. Drawing on the findings of a new breed of 'habit scientists' working in both the public and private sector, from Procter & Gamble, Apple, Goldman Sachs, and Harrah's Casino to the U.S. Military and Mt. Sinai Hospital, the book examines the specific ways in which people are learning to radically manipulate habits – either their own or those of other people. Regardless of the habit in question – whether it's smoking cigarettes or buying a particular brand of dish detergent or automatically firing a gun at an enemy solider – it's now clear that the underlying triggers are the same across the board in surprising ways. As Charles explains, once readers understand how habits really work, and how change occurs, they can engineer new habits or get rid of old ones with the same basic tools. This wake-up call will undoubtedly inspire people to re-think many aspects of their daily lives. Drawing on thousands of scholarly studies and behind-the-scenes interviews, THE POWER OF HABIT will be a high-spirited intellectual adventure story, told by one of our most perceptive and voraciously inquisitive journalists.

Charles Duhigg is a staff writer for the business section of the New York Times, where he contributes to the newspaper and the Times Magazine. His work has received numerous prizes – including the George Polk, Gerald Loeb, Sidney Hillman and Heywood Broun awards – and he was part of the team selected as a finalist for the Pulitzer Prize Public Service medal in 2009. He is a regular contributor to television and radio. He is a graduate of the Harvard Business School and Yale College. He lives in Brooklyn with his wife, a marine biologist, and 16 month-old Oliver.

Mahalo,

@michaelbkim (http://www.twitter.com/michaelbkim), @elisegiancola (http://www.twitter.com/elisegiancola)