July 10, 2012
My current role on the marketing team of PokitDok would benefit from being immersed in design thinking & processes . . . plus, the group was highly recommended by 2 members, Julie Price and Jenn Hirsch.
No answer yet
While I was Senior Producer at BBC Health I led a nationwide anti-smoking campaign. This was pre-tobacco ban in the UK, and the behavior was prevalent/anybody questioning smoking as a societal norm was branded as being "nanny state." However, Britain had the most expensive cigarettes anywhere except the Nordic countries, and smokers resented how much each pack cost. I commissioned a Flash game so smokers could enter their brand, how much they smoked, and their goals to cut back or quit (incremental decrease of the behavior was part of the strategy). The payback screen was how much they'd save over X months . . . and then link through to the BBC Holiday site so they could plan their vacations with all the money they'd saved. It was a successful campaign : )
Execs from PokitDok, Telome Health, UX friends who've consulted with SSF pharma, possibly former Stanford profs who could speak re: social norms.
I'm an experienced event planner & am able to negotiate space/hospitality deals with bars or rest's . . . unfortunately no meeting spaces in my back pocket right now though!
I'm a former BBC Health interactive producer now working on PokitDok.com. Previously at Telome Health, Inc., my Stanford degrees are BA psychology and MA in sociology.