Facebook and the news: Making journalism social

Every day, hundreds of millions of people keep track of what their friends are doing through Facebook's News Feed. In addition to getting updates from friends, more often people are also getting a range of news filtered by their friends as well as from publishers using Facebook tools.

After launching the Like button and other social plugins in April, the Facebook Developer Network team has focused on helping publishers build social experiences and gain viral distribution, increased engagement and referral traffic back to their sites. Justin Osofsky, head of Facebook's media and content partnerships, and Matt Kelly, an engineer who has worked with dozens of outside partners, will speak about how publishers can best create social experiences and how Facebook Platform can be used with news sites.

Speaker bios:
Justin Osofsky is a member of the Facebook Developer Network, where he leads the company’s media and content partnerships. Prior to this role, Justin led platform product marketing for Facebook Connect, worked in Business Development for Facebook, and spent several years as a consultant with McKinsey & Company. Justin holds a bachelor’s degree in economics from Harvard University, an M.B.A. from Harvard Business School and a J.D. from Harvard Law School.

Matt Kelly works on the Facebook Developer Network team as an engineer, helping developers make the web more social. He has over three years of Facebook Platform experience and has worked closely with more than a hundred partners including Spotify, Yelp, Pandora, BBC, and ESPN.

The $15 entrance fee covers food and drinks. (If you are a student or this expense is a burden, please contact Burt about volunteering options so you can attend -- we don't want to turn people away.)

Schedule: [masked]: Networking [masked]: Speaker presentations
815-9: More networking

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  • Matt

    this group should appreciate, or rather, LIKE this article:


    August 9, 2010

  • Chris O.

    Hey all: Great meeting. Here are my notes and takeaways from the event: http://nextnewsroom.com/2010/08/02/facebook-explains-best-practices-for-media-organizations/

    August 2, 2010

  • Dan R.

    As a nonhacker, I was happy to get the news straight from Facebook on all the features I ought to be adding to my site. Old news to F8ers, but I wasn't aware of it all. So that was good. The challenging part was that the main speaker seemed very scripted. Nice enough guy, but definitely "on message," which then raised the hackles of the hacks and led to too much unproductive debate about the (not-forthcoming) Dislike button...

    July 29, 2010

  • Chris O.

    Very valuable presentation. And very timely.

    July 27, 2010

  • Roger M.

    Thoughtful presentations, good Q&A and speakers made themselves available for extensive after-talk chatting (no scrum & dash)

    July 27, 2010

  • A former member
    A former member

    One of the best H/H meetups yet. Great presentation, very engaging presenters. And comfy chairs!

    I'd have loved to have had 15ish more minutes for Q&A -- people were asking some great questions (with the exception of one particular topic that just wouldn't go away even after it was put to rest).

    July 27, 2010

  • Roxanne T.

    There was a slight disconnect between the name of this event "Making journalism social" and the Facebook + Media page's representation of it: "They will discuss how publishers can best use social media." This was actually closer to the truth, and the disconnect between most of the crowd:presenter interaction was based on not clarifying that aim -- that it is a tool for publishers (advertising vehicle), rather than a tool for editors and journalists (editorial and news vehicle).

    Would help if more senior-level leads were invited next time. The developers seemed uncomfortable with hard questions and were sticking to their talking points.

    July 27, 2010

  • Suzanne

    Very cool to have discussions with the Facebook team. The presentation seemed a little canned, though I did learn some new things. But what was really valuable was when the team opened themselves up to discussion afterward. Thanks Hacks/Hackers for yet another awesome meetup.

    July 27, 2010

  • A former member
    A former member

    Great content, Nicely put together. Kicklabs is awesome. Would love to see some sort of biz card share or profile box, for all those folks that wanted to share. But I guess we have that on meetup.

    July 27, 2010

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