How to Keep Your News Site Sticky (yes, it's been rescheduled)

From: Matt C.
Sent on: Wednesday, March 7, 2012 8:51 AM

Tues, April 10 @ Bosotn Globe, 7 pm

It’s a lot of work to capture audience share. And once you have those hard-won readers, you want them to stay – not click away. Our panel will discuss tools that can help make a news site more “sticky.” From embedding third-party content on the fly to adding community and real-time social media activity to the news page, we’ll learn some potential digital answers to enhanced reader engagement.

 

Our panel:

 

Ziad Sultan is the founder/CEO of Marginize, entrepreneur in residence at Longworth Venture Partners, and mentor at Oasis 500. Prior to this, he was a strategy consultant at Boston Consulting Group and consultant at Ernst & Young. He earned Master's degrees in Electrical Engineering and Computer Science and an undergraduate degree from the Massachusetts Institute of Technology, where his graduate studies focused on Artificial Intelligence and Digital Signal Processing.

 

About Marginize: Marginize is a browser plugin that augments every page on the Web with a sidebar enabling users to see what the world is saying about the page on Twitter, Facebook and Buzz, and interact with each other through comments and check-ins. In the words of client Wade Roush at xconomy: “It's exciting to me as a Web journalist, because it has the potential to reunify social media conversations with the objects of those conversations, such as news articles.”

 

Sean Creeley is the co-founder Embed.ly Inc. Previously a senior developer with Optaros and Web application developer at Intel, he also did consulting work for various clients, including The Washington Times. Creeley says he’s “just a developer that decided to start a company.”

 

About Embed.ly: Embed.ly allows developers to embed any URL through one powerful API. Sites can automatically convert posted links into embedded videos, images, rich media, RSS entries and article previews from over 200 sites on the fly.  Examples include rich-media Foursquare check-ins, PDFs, Instagram photos, YouTube and Vimeo clips and more. Embed.ly serves millions of requests a day to over 2,000 unique sites including Storify, New York magazine, AOL, Reddit, Yammer, Bit.ly, Hunch and Tweetdeck.

 

Plus additional guest(s), to be announced.

And don't forget: the usual free cookies and coffee. ;-)

LOCATION: In the Globe's Link room. Plenty of parking in the Globe lots. Also easy 5 min walk from the Red Line's JFK/YUMass stop. 

 

 

 

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