iPhone Apps: Designing for Success

''Most people make the mistake of thinking design is what it looks like. That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.'' -- Steve Jobs.

Join us for an iPhone networking event organized by The iPhone Network Lounge and discover the impact of how exceptional design can make your iPhone application stand out from the others. Guest speaker, Marine Leroux, of Bamboudesign, will show you what a good design really is, and how an aesthetically pleasing iPhone application design can speed up development, make your users come back for more, differentiate your app from the other apps, and earn you more money.

Attend the event and enter a raffle to win a free iPod Touch!
Offered by Ansca™. "The Fastest, Easiest Way to Create Native iPhone Applications.


Historically, design gets assigned the last seat in the development cycle. Coding a mobile application is often the first step before an interface is quickly designed to accommodate the structure that was built. That means customers see and work with a design that responds to a system, not necessarily their needs.

Design aesthetics and development go hand in hand. Beyond aesthetics, "how design works" really means, ease of use. Marine Leroux will describe why it is essential to design first, code last. She'll cover key principles of design, and present a winning step-by-step approach to designing an iPhone app, while showcasing the design of an iPhone cocktails application.


Marine Leroux is the founder and CEO of Bamboudesign, Inc., a San Francisco-based mobile software startup. Bamboudesign was founded in 2008 and builds branded mobile applications for touchscreen smartphones. Marine is an Internet-veteran since 1996 and a certified user experience designer from the Nielsen Norman Group. She has managed the development of Adobe's international online stores, designed and built websites, e-marketing campaigns, as well as e-learning products for Microsoft.


This event is sponsored by Bamboudesign™ and Ansca™.

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  • A former member
    A former member

    Marine did an excellent job organizing and presenting in the meeting. Thanks for the design tips!

    November 24, 2009

  • A former member
    A former member

    Good sized group, with a mix of developers, designers, and business folks.

    November 23, 2009

  • A former member
    A former member

    Marine is an excellent presenter who focuses on essentials. Today's talk no doubt helped a lot of people understand the centrality of User Experience in application design. (My UX friends tell me that's often a hard conceptual hurdle for some managers, developers, and visual artists.) This talk was a real gift to the profession: not just tips and tricks, but a way of thinking.

    November 23, 2009

  • A former member
    A former member

    Good presenter but I wish the content was less high level and more detailed.

    November 23, 2009

  • A former member
    A former member

    It started late.

    November 23, 2009

45 went

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