Solving Cold Start waiting time @Yahoo! & Compass

David Grandinetti, iOS Engineer, Yahoo,! will address the Cold Start waiting time problem. The initial interaction users have with your app is the moment they tap the icon and wait for it to finish launching. This is a first impression for new users and an ongoing hindrance for existing ones. In either case, this is essentially you getting in the way of your users doing what they wanted to do. Let's talk about how to approach improving startup time.

David has been a freelance developer for the last 15 or so, and used to work on Java, Ruby on Rails and devops before he saw the light and opened Xcode. He recently moved to NYC and now works at Yahoo on the Finance app.

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James Paolantonio & Jerry Wong from Compass ("technology-driven real estate platform") presenting.

James and Jerry will discuss the benefits of separating apps into small, maintainable, testable (and open source-able!) components, and present two of these components they have created that might be useful for iOS devs. James will discuss wrapper for NSAttributedStrings that introduces a clean API, and Jerry will discuss a procedural drawing component for working with transit data.

James Paolantonio is a mobile engineer at Compass, a NYC-based real estate startup. Previous to Compass, he worked on mobile products at HowAboutWe and Samsung. He has been developing iOS apps since the dawn of the iOS SDK, and started his freelance career building the official Pizza Hut iPhone application.

Jerry Wong is a mobile engineer at Compass. In the past he's done mobile work at Amazon, Mobiata, and HowAboutWe.