London Silicon Roundabout December Meetup - SocMed

Details

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Event Schedule

6:00pm: Arrivals & networking

6:30pm: Welcoming & Introductions

6:35pm: Panel discussion: are there too many social media platforms?
Speakers: Christine Beardsell, Fred Caballero and Peter McCormack
Our speakers will each argue their viewpoints on this subject and share their outlook on the future of social media and networking.

7:00pm Phil Mohr, CEO, Comufy
Phil will talk about the problems the Comufy social Suite is helping solve for many of their customers which include big brands such as the BBC, Unilever, Cisco and even PG Tips tea!

7:20pm PeterMcCormack, CEO, Bantr.tv
As well as talking about his social network for football fans, Peter will share the lessons he’s learned while starting up Bantr.tv including how to raise funding, choosing the right technology, marketing and why he feels user experience is vital for ensuring the longevity of any social network.

7:40pm: Networking and drinks

About our speakers

Christine Beardsell, Brand Content and Social Media Consultanthttp://photos2.meetupstatic.com/photos/event/d/0/3/6/event_76313302.jpeg

Christine is a practical visionary. Before partnering with Britmums -- the UK’s largest network of parent bloggers -- she spent 10 years pioneering the use of both Social Media and Brand Content at the world’s largest digital agency, Digitas. She was also the driving force behind the Digital Content New Front staged in New York each June.

Christine’s rare mix of creative, tech and media skills, plus an entrepreneur’s gift for innovation, have led her to invent hugely impactful and ground-breaking projects for major brands like Kraft, American Express, IHG, and Samsung. Her work has contributed to the winning of many top industry honours, including Cannes Cyber Lions, Webby Awards, Caples, Effies, and OMMA Awards.

Twitter: @beardshell

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Fred Caballero, Head of Social Media Strategy & Training, Channelship Web Agency

Fred is very involved in online networking and Channelship’s promotional efforts through Techhub and the Chartered Institute of Marketing UK. He has delivered over 100 social media talks for companies and organisations. Currently, Fred is also a lecturer at the Digital Marketing Institute of London and The Institute of Digital Marketing. He holds a degree in Journalism, a certificate in Marketing and a Diploma in Internet Marketing.

Twitter: @fredchannel

Phil Mohr, CEO, Comufyhttp://photos2.meetupstatic.com/photos/event/a/8/5/4/event_77083092.jpeg

Philipp Mohr is the CEO and co-founder of Comufy. He is leading the product strategy, international operations, and service enhancements to ensure that Comufy is providing Enterprises with the most advanced Social Media management solutions on the market.
Previously Philipp was involved in analysing large scale online behaviour of users and in the development of communication systems for Siemens. He holds a PhD in Computer Science.

Twitter: @phil_mohr @comufy

Peter McCormack, CEO, Bantr.tvhttp://photos1.meetupstatic.com/photos/event/4/b/0/2/event_76219202.jpeg
Peter has worked in digital marketing for 13 years. Previously MD of regional agency Evolving, he set up McCormack & Morrison in 2009. Peter is a digital planner focusing on channel planning and user journeys. He also loves football, hence setting up Bantr.tv
Bantr.tv is a social network for football fans giving them a voice in the important issues which effect their club.

Twitter: @bantrtv

Social media is transforming all aspects of modern society and the world of business is no exception. As you can imagine, tech businesses in particular are increasingly finding social media to be a crucial part of their operations and marketing strategies.

http://photos4.meetupstatic.com/photos/event/3/e/b/4/event_72976052.jpegThe use of both web-based and mobile technologies to create an interactive, virtual dialogue has the power to open up your tech company to the world and to source contacts, solutions and opportunities from people and places you never thought possible.

The creation of social interaction around your company in this way also opens up valuable marketing opportunities. Social media marketing is something that is crucially important to any tech company looking to get its branding message across to as many people as possible. By learning more about social media marketing and applying social media strategies to your marketing plan, you’ll be making your business that much more competitive in the market.

Social media marketing is not only useful for your company, but exciting too. Whether you’re creating interesting and informative content to push out to your contacts on social networking platforms, interacting with potential customers on online forums or using your company blog to promote and discuss developments within your business, social media and social media marketing is the way forward.

Attending SocMed will allow you to hear from some of the most innovative companies developing social media products, as well as those using social media to power their marketing processes.