The Gamification of Websites

  • June 16, 2011 · 7:30 PM
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Many brands will become games by 2020 just to ensure engagement.

This year at SXSW there were many talks on "Gamification", how companies are making their online experience more viral and more fun by engaging people with simple game concepts, keeping people coming back and re-engaging more often.

Thomas Power is the chairman if a thriving community of entrepreneurs and business owners at ecademy.com. He has built up a large following of very connected people.

Thomas will cover:

  • Why 'attention' is a Product 
  • Why brands will become games
  • Why consumers have stopped engaging
  • Why facebook and twitter are actually games
  • and 5 more insights to be announced on the night.

 

Also, Kam Star, CEO of PlayGen, will present "A Beginners Guide to the Elements of Gamification" with some great examples and a basic methodology. This will allow you to understand what the building blocks of Gamification are and how you might be able to use these in your projects.

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  • Nathan O.

    "The Gamification of Websites" podcasts with @thomaspower and @playgen now available from London Web #londonweb http://t.co/fuGGcw9­

    June 18, 2011

  • Paul P.

    June 18, 2011

  • A former member
    A former member

    June 18, 2011

  • Nathan O.

    Really enjoyed both talks, they were quite varied in presentation styles, and really had me thinking. Can't wait to view them both again on the podcast. Thanks to @thomaspower and @playgen, and thanks to the sponsors for such a great venue - we couldn't do it without you.

    June 18, 2011

  • Keith D.

    Doe anyone have a list of links from Thomas' presentation? I got klout.com and paper.li. there was one that learnt the kinds of things that you were interested in an fed you relevant stories; anyone remember what that was?

    June 18, 2011

  • A former member
    A former member

    Nice venue, good speakers and presentations of concepts/ideas/trends. Would have loved to have some more real-world examples behind the theories though.

    June 18, 2011

  • A former member
    A former member

    Kam Star spoke a lot of sense -- and I enjoyed how he spoke. Truly such an inspiring presentation that I am still buzzing with ideas. it might have been basics to some in the room but when you considered the possibilities Kam was suggesting for CRM professionals it opens up a whole new meaning for loyalty and engagement. I only wished there was more time for Q&A. Can't wait for the next Meet up. Thanks!

    June 17, 2011

  • Kris J.

    A very interesting night. I still can't decide if Thomas Power was way ahead of us, or just blowing hot air (I fully suspect the latter) but I'd like to hear more from Kam Star someday.

    June 17, 2011

  • A former member
    A former member

    The theme was so interesting, I'm disappointed it was not more exploited by the lecturers.

    If the form of the first presentation was excellent, the substance could have been more developed. I didn't understand the interest of the second presentation. Very good lecturer skills, but where was the substance ? I didn't learn anything from it. However, people in the room were very interesting, as always. I made very good contacts, my associate too, so I appreciated the experience.

    June 17, 2011

  • Nick T.

    Kams talk was fantastic, really hit the spot for us

    June 17, 2011

  • Adrian S.

    Was good, really interesting talks. I think it is a fascinating subject, and I thought particularly Kam Star presentation really brought it to life. Thomas Power was much more theoretical, not sure I was always following what was driving at but made some very interesting points.

    June 17, 2011

  • Edward U.

    Great speakers - really entertaining discussion

    June 17, 2011

  • Richard S.

    Absolutely cracking meetup - really enjoyed both Kam Star and Thomas Power's completely different views and presentation techniques.

    June 17, 2011

  • Keith D.

    I really enjoyed my first meetup with London Web. Both speakers were very charismatic and their talks were interesting. I was left a little frustrated by both though. The first I felt covered too much theory without any in depth real world examples. If the speaker can't think of any good examples of the gamification of websites why are we even talking about it? Surely there's better out there than LinkedIn?!

    The second talk felt like big tease. "I know how to game the web but I'm not telling you how" was the message that I got. The talk was also slightly off topic as it was about the use of web tools to play a game, rather than the gamification of websites.

    Overall though I was impressed and will definitely be back.

    June 17, 2011

  • Sam S.

    Thanks Kam and Thomas for your engaging talks, and to Nathan again for organising.

    June 17, 2011

  • Stephanie

    The topics is very good and the speakers were very engaging and very knowledgeable about their subject areas. Thank you for speaking in the event. I learned quite a lot and ideas are buzzing in my head. Thanks.

    June 17, 2011

  • A former member
    A former member

    Great speakers! I learnt a lot!

    June 17, 2011

  • Paul P.

    Interesting and entertaining speakers. Would have liked more time for networking - any chance of starting earlier next time?

    June 17, 2011

  • A '.

    Brillant! Simply awesome. Thanks for putting this together!

    June 17, 2011

  • Nathan O.

    If anyone has a tripod for a video camera, can they please reply here! We need one for tomorrow. Looking forward to it!

    June 15, 2011

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