June 16, 2011 · 7:30 PM
This location is shown only to members
Many brands will become games by 2020 just to ensure engagement.
This year at SXSW there were many talks on "Gamification", how companies are making their online experience more viral and more fun by engaging people with simple game concepts, keeping people coming back and re-engaging more often.
Thomas Power is the chairman if a thriving community of entrepreneurs and business owners at ecademy.com. He has built up a large following of very connected people.
Thomas will cover:
- Why 'attention' is a Product
- Why brands will become games
- Why consumers have stopped engaging
- Why facebook and twitter are actually games
- and 5 more insights to be announced on the night.
Also, Kam Star, CEO of PlayGen, will present "A Beginners Guide to the Elements of Gamification" with some great examples and a basic methodology. This will allow you to understand what the building blocks of Gamification are and how you might be able to use these in your projects.