Louisiana Drupal Users Group Meetup

Join us on Thursday, Nov. 6 at Launch Pad for a special guest presentation, networking, planning for Drupalcamp New Orleans and more.

Dawn Borglund will be in town to present "Improving the ROI of your Website with Updated Content Strategy."

Dawn is a Senior Digital Strategist at Mediacurrent, where she helps clients to create solutions to the challenges their businesses face with a focus on content strategy, buyer personas, social media, search engine optimization, brand management, and analytics.

Launch Pad is located at 643 Magazine St. -- the entrance for the meetup is around the corner on Capdeville Street. After the presentation we will move next door to Capdeville for more discussions, food and drinks.

Improving the ROI of your Website with Updated Content Strategy

The paradigm of who controls the CMS/website budget has completely shifted from the IT to the Marketing department. While Drupal has traditionally done a good job of attracting developers and a more technical audience, we as a community need to take a critical look at this highly emerging trend and evolve our strategy to compete.

This session will discuss the following challenges for the Drupal community, and how it relates to content marketing on our websites, social media, and email:

• How do I increase conversions?

• Why are my traditional tactics (Facebook posts, blogs, link building, SEO etc) no longer working?

• How do I reach a larger or more targeted audience?

• How do I find a balance between personable content and advertising?

• What metrics should I show my boss to prove long term ROI for my Drupal website?

What Drupal tools can I use to help me get there?

Join or login to comment.

  • Janet H.

    Shoot, Not gonna make it. Still working on a powerpoint.
    Let me know what I missed!

    November 6

  • David W.

    Lets see if I can actually get there this time!

    November 2

  • Jeff D.

    During October's meetup we decided to plan the dates for Drupalcamp New Orleans for the next two years, in advance.

    We selected to keep the camp during the Spring, in late March/early April. After researching for conflicts with St. Patrick's Day, Jazz Fest, Easter, Mardi Gras, French Quarter Festival and Drupalcon, here are the proposed dates for the camps:

    Drupalcamp New Orleans 2015: Saturday, March 29, 2015
    Drupalcamp New Orleans 2016: Saturday, April 2, 2016

    Please comment with any feedback on these proposed dates. We will discuss and finalize these dates at our upcoming November meetup.

    October 23

    • Eric S.

      Sunday is Palm Sunday and the beginning of Holy Week in NOLA...should we check on Spring Break and Hotel availability? I don't know if it will be an issue...

      October 24

    • Jeff D.

      oops i meant March 28

      October 24

8 went

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