The Lean Brand Book Launch HallowLEAN Happy Hours

Come celebrate the launch of The Lean Brand with authors Jeremiah Gardner and Brant Cooper before embracing your pagan roots. During the celebration, you'll hear a bit from Jeremiah and Brant about the Lean Brand methodology which applies Lean Startup principles to branding in a way that eliminates so much of the waste found in the conventional branding model. Startups, drinks, fun, and some Lean Brand magic. You'll be introduced to a new way of approaching your brand and be given tools to start building intelligent, agile, and valuable brands.

Drink, chat and be spooky lean.

The Lean Brand Book (http://leanbrandbook.com/)