Magento North East - Search engine & digital marketing for your store

February is upon us! Join Magento North East for a masterclass in search engine optimisation and digital marketing from experts.

This event will be great for Magento store owners, as well as Magento web developers looking to enhance their SEO knowledge.

18:00 - Chance to mingle

A chance to mingle with the Magento North East community with a selection of fine beers (and soft drinks) kindly provided by Campus North.

18:20 - Welcome by Richard Carter of Peacock Carter Ltd

18:25 - SEO basics run through, how to improve rankings safely and how content marketing should be deployed in SEO today

A look at how Google makes its decisions in search engine rankings, and dispelling some commonly held myths about search engine optimisation, and a guide to the practical application of Content Marketing.

18:50 - Common Magento SEO flaws and search friendly facet navigation – Craig Hall – Operations Director at Glass Digital (http://www.glassdigital.co.uk)

Address the basic search engine optimisation flaws in Magento “out of the box”, along with some potential issues from basic settings that we regularly see changed.

Finally, we'll look at creating a search-friendly facet navigation (layered navigation) for Magento, from common issues with other facet navigations to the best extension to use for Magento, and other potential issues to look out for to avoid the likes of duplicate content.

19:15 Community question and answers

A chance to ask your burning Magento search engine optimisation and digital marketing questions to our speakers and the Magento North East community.