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Stephen Key ... One Simple Idea

In response to a “jobless recovery,” millions of Americans are getting in touch with their inner entrepreneur, choosing to create their own luck. Too often, the path to business success for individuals is scattered with obstacles: the need for funding and the challenges of building supply, manufacturing, and distribution chains, just to name a few. However, thanks to such trends as “open innovation,” in which companies outsource new product development and other key functions, it is easier than ever for innovators to bring their ideas to market.

Few people today understand this better than Stephen Key, who has successfully licensed products in the toy, beverage, and pharmaceutical industries, among others, that have generated billions of dollars in revenue worldwide. In One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work (McGraw-Hill Professional; March2011; HC, $22.00), Key provides a step-by-step guide on how anyone can invert the relationship between corporations and individuals by getting them to work for you. Central to Key’s blueprint for aspiring inventors and entrepreneurs is for them to use their creativity to produce income by “renting” their ideas to interested businesses. Taking readers through all phases of product innovation and development, Key explains the entrepreneurial system he has used to generatewealth without fronting and raising capital or becoming involved in time-consuming product development tasks.

Key’s mission is to foster the spirit and practice of invention while educating, empowering, and inspiring independent and professional innovators. One Simple Idea’s unique, user-friendly handbook to patenting and licensing advances this goal by explaining to readers how to:

  • Be your own boss without formally opening a business or quitting your day job
  • Protect your idea without spending time and money on a patent
  • Develop a strategy that fits perfectly into your business plan
  • Present your invention to companies and negotiating the best deal
  • Select appropriate manufacturers and finding optimal markets with expansive opportunities
  • Witness your product go to market without footing a dime in expenses.

Anyone who has ever daydreamed of an outrageous new product or brainstormed a sure-fireway to improve a service that already exists has the innovation gene. In One Simple Idea, Key delivers the direction, know-how, and motivation to help you present and profit from your idea(s)!


Stephen Key is a successful award-winning inventor and entrepreneur, having licensed over 20 products in the past 30 years. A holder of over thirteen patents,Stephen’s products have sold in Wal-Mart, 7 Eleven, Disney Stores and theme parks worldwide and have been endorsed by basketball great Michael Jordan and Jeopardy host Alex Trebek. Stephen’s innovative Spinformation rotating label has been licensed for use on many products including a product called Accudial. Accudial shows parents how to dose their child’s liquid medication by weight versus traditional age, making it more accurate. Stephen is also a member of the Board of Directors of Accudial Pharmaceuticals. Accudial is the recipient of the Product of the Year Award for Canada as well as a Gold winner at the 2011 Edison Awards. One of Stephen’s other products, Soyu Natural Teas also took a Bronze at the 2011 Edison Awards.

Recognized as an outstanding leader in the field of innovation, Stephen has appeared on national television numerous times, including an appearance on the CNBC show “The Big Idea with Donny Deutsch” and as an expert guest on “Dr. Phil”. Stephen has been interviewed by national magazines, newspapers, and authors such as Tim Ferris (“The 4-Hour Work Week”) and Donny Deutsch (“The Big Idea”). Stephen was also a consultant on the first season of the hit ABC reality TV show “American Inventor”, created by Simon Cowell. Stephen was a keynote speaker at the US Patent &Trademark Office 14th Annual Independent Inventor Conference in November 2009.

Along with business partner Andrew Krauss, Stephen co-founded inventRight, a company dedicated to educating inventors,entrepreneurs, or anyone with an idea the necessary steps to build wealth through licensing. Stephen is also the licensing and inventing expert at (A Dun & Bradstreet Company).

Stephen has a new book from McGraw-Hill titled “One Simple Idea” is available in book stores nation wide as well as online through Amazon and Barnes & Noble. In this new book Stephen will inspire readers to license (rent) their ideas to Fortune 500 companies using his simple 10-step system.

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  • A former member
    A former member

    I really enjoyed this event. Thank you.

    October 1, 2011

  • Lorraine M.

    Excellent speaker! Sophisticated, Savvy, Informative and Concise.

    September 20, 2011

  • Ananda S.

    Immorta, stay tuned! Video archive will be announced very soon.

    September 16, 2011

  • A former member
    A former member

    Great meeting.

    September 14, 2011

  • Patrick R.

    Stephen rocked the house! What I liked most about his presentation is that he offers practical, affordable advice to inventors so we can ultimately win during licensing negotiations, something he aptly describes as a "dance".

    September 13, 2011

  • Maggy A.

    It was a great meeting Stephen Key kept it fun and simple yet extremely informative.

    September 13, 2011

  • A former member
    A former member

    great speaker and very informative

    September 13, 2011

  • Cheryl M.

    A wonderful speaker with tremendous insight into the world of inventing. He does it a bit
    differently then most, and I found that to be so interesting. His approach is direct and although could be a bit scary for many, it is a book worth having and his steps will get you the info. needed to approach and be prepared for the big meeting with potential licensee's. Thank You

    September 13, 2011

  • Michael

    I'm so glad I attended last night. It was so much better than I even anticipated. Stephen's energy and charisma are unbelievable. I'm sure his book (which I'll be reading soon) is fantastic, but I'm sure it's difficult for him to really get his message across on paper. Stephen is well worth seeking out if you need a fresh perspective on how to formulate concepts and get them out.

    September 13, 2011

  • A former member
    A former member


    September 13, 2011

  • Johanna R.

    Stephen Key was brilliant ; great ideas and an amazing speaker.

    September 13, 2011

  • Andrew D.

    Stephen Key is an outstanding presenter, with so much real-life hands-on no-nonsense information to share about turning one's ideas into a business, whether one chooses to be a manufacturer, licensor, or both.

    September 13, 2011

  • Andrew D.

    I also really enjoyed Stephen's talk. After listening to so many of his webinars, and reading his book cover to cover, it was great to pick up even more useful information.

    September 13, 2011

  • Alex

    Sorry for missing this event ! Have some recordings/presentation/website ?

    September 13, 2011

  • Cheryl M.

    A great presentation. Enjoyed his success and look forward to implementing his steps. This man has courage, and is willing to tell it like it is. One Simple Idea is all it takes and he shares his knowledge and creative enthusiasm to get your juices flowing without a tremendous outlay of money, now is time to try the steps, which I will be doing very shortly with a new product.

    September 12, 2011

  • Ananda S.

    Dear Michael-
    Sorry you can't make it. Hope to see you at the next meeting. Presentations are uploaded as they become available to members.

    September 12, 2011

  • Michael p.

    Would love to go but I can't since i have got to mind the kids- i would like a copy of any info that stephen is giving out e-mailed to me if possible (or mailed) -i have one simple ideas and the book is great- thanks in advance for your help... Mike Pedone [masked]

    September 11, 2011

  • Dre T.

    I am going to be in the building too!

    September 7, 2011

  • Cheryl M.

    I am also looking forward to an interesting evening and an educational

    August 25, 2011

  • A former member
    A former member

    I am very excited for this one! I am a student of Stephen and Andrew's course. Bought TWO of Stephen's books and can't wait to meet him!

    March 31, 2011

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